Mark - Corporate History 1

BREL, the pioneering subsidiary of British Railways, revolutionized rail technology and manufacturing from 1970 to 1992, leaving a lasting legacy on Britain's railways. In 1970, British Railways Boa……続きを見る

This book examines the role that European employee representatives play in the restructuring of firms. In a globalized economy, company internationalization and transnational restructuring are of gr……続きを見る

Unlock the Future of Business Innovation: A Step-by-Step Guide to Building a Groundbreaking Energy Startup in Just Three Years New York Times Bestseller. Have you ever dreamed of creating a company ……続きを見る

"How To Handle Sales Objections Like A Pro" is a comprehensive guide that equips sales professionals with valuable strategies and techniques to effectively navigate and overcome objections during th……続きを見る

The history of C&A is paradigmatic of the economisation and rationalisation of the production and sale of clothing since the late nineteenth century. Mark Spoerer describes the historical ups and do……続きを見る

Die Geschichte von C&A steht paradigmatisch für die Ökonomisierung und Rationalisierung der Herstellung und des Verkaufes von Kleidung seit Ende des 19. Jahrhunderts. Mark Spoerer beschreibt die wec……続きを見る

Leaders and managers are rightly tasked to take their organizations and communities to a desired future. They are expected to be forward looking with compelling vision statements. As a result, they ……続きを見る

In The Multinational Enterprise, Mark Casson - an important thinker in international business for more than 40 years - provides a state-of-the art review of recent developments in the economic theor……続きを見る

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The study and teaching of marketing as a university subject is generally understood to have originated in America during the early 20th century emerging as an applied branch of economics. This book ……続きを見る

When Wilbur and Orville Wright executed the first successful manned flight on December 17th, 1903, they stunned the world. Man could fly! Where had these two brothers come from? The impact was aston……続きを見る

First published in 1991, Lion’s Share traces the journey made by Ralph Ketner, his brother Brown, and their friend Wilson Smith as they progressed from opening their first supermarket, Food Town, to……続きを見る

First published in 1984. This book represents a major study of union responses to the economic crisis of the 1970s and 1980s. Abjuring governmental or managerial outlooks, it argues that unions, as ……続きを見る

How Excessive Risk Destroyed Lehman and Nearly Brought Down the Financial Industry “Uncontrolled Risk will ruffle feathersーand for good reasonーas voters and legislators learn the diffi cult lesson……続きを見る

Beauty is a multi-billion dollar global industry embracing make-up, skincare, hair care, fragrances, cosmetic surgery - even tattooing and piercing. Over the years it has used flattery, seduction, s……続きを見る

Critics warn that corporate leaders have too much influence over American politics. Mark Mizruchi worries they exert too little. American CEOs have abdicated their civic responsibilities in helping ……続きを見る