From the bestselling co-author of The Challenger Sale, a paradigm-shattering approach to overcoming customer indecision and closing more sales
In sales, the worst thing you can hear from a customer ……続きを見る
Everyone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights. But what if everyone is wrong?
In their acclaimed bestseller The……続きを見る
The Secret Shopper's Black Friday Guide: How to Get Early Access and VIP Deals pulls back the velvet rope on the hidden side of retail-revealing how insiders, loyalty experts, and digital strategist……続きを見る
Send buying indecision packing.
As an insights expert, you're up-to-date on design, consumer behavior, and market trends-everything that influences success. But one wrong decision can quickly turn i……続きを見る
A clear, practical guidebook to being a parent and professional in a world transformed by AI
In Generation AI, lifelong entrepreneur, futurist, and consumer trend expert Matt Britton explores how ar……続きを見る
Every year, millions of shoppers rush online for Black Friday, chasing flashy banners and countdown clocks that promise the "lowest prices ever." But behind the noise lies a different reality: the b……続きを見る
The Grasping Void: Why You'll Regret This Purchase
Welcome to the most unapologetically pointless book you'll ever own. The Grasping Void: Why You'll Regret This Purchase is not here to teach, inspi……続きを見る
The Creative Tourist brings together four broad areas of academic scholarship: creative tourism, sociology, well-being and new materialism. In acknowledging the intimate entanglement between materia……続きを見る
In recent years, consumers have become increasingly interested not just in price and quality but in where and how food is produced. However, these changes to consumer attitudes have highlighted a co……続きを見る
Creating A Dispensary (Legally) by Matthew Petchinsky is the ultimate startup guide for anyone ready to step into the booming hemp and cannabis industry - the right way. Whether you're building a br……続きを見る
A gripping and hilarious satire of hipsters, consumerism, contemporary art, for fans of Bret Easton Ellis and Don Delillo. When a successful Advertising Executive meets a mischievous intern, his who……続きを見る
Tax systems raise large amounts of revenue for funding public sector's activities, and tax/transfer policy, together with public provision of education, health care, and social services, play a cruc……続きを見る
著者：Matthew Bailey
出版社： Taylor & Francis
発売日： 2020年06月12日
This book charts the history of Australian retail developments as well as examining the social and cultural dimensions of shopping in Australia.
In the second half of the twentieth century, the shop……続きを見る
Awarded Bronze Medal in the Advertising / Marketing / PR / Event Planning category of the 2021 Axiom Business Book Awards.
In this 2nd edition of award winning The Business of Choice, expert author ……続きを見る
著者：Matthias Spanke
出版社： Springer International Publishing
発売日： 2020年01月10日
This book provides an accessible and multifaceted vision of the ongoing changes in the retail industry, presenting practical steps a retailer can take in their store to adapt to the digitized world.……続きを見る
Consumers’ beliefs and attitudes towards online sales significantly influence buying behavior on the internet. However, the impact of these thoughts and beliefs on the decision to make an online pur……続きを見る
L'obiettivo del presente lavoro è quello di approfondire il ruolo delle recensioni, delle modifiche allo stile narrativo e degli accostamenti alle tendenze popolari, attraversando le contraddizioni ……続きを見る
Il settore del lusso affascina e fa sognare, è sinonimo di bello e qualità, di menti creative, aziende storiche e importanti profitti. Se prima però bastavano queste essenziali caratteristiche perfa……続きを見る
The third edition of this successful textbook is a comprehensive, rigorous survey of the major topics in the field of behavioral economics. Building on the strengths of the second edition, it offers……続きを見る
Youth is no longer an ageーit's a commodity
YouthNation is an indispensable brand roadmap to the youth-driven economy. Exploring the idea that youth is no longer an ageーit's a commodity that's avai……続きを見る
著者：Matthew Minson
出版社： Texas A&M University Press
発売日： 2014年03月20日
Do you really need to pay that outstanding balance with the hospital? Do you know the differences between a nurse practitioner, a physician’s assistant, a physician, and a paramedic? Did you realize……続きを見る
From the authors of the internationally-bestselling business classic The Challenger Sale
'A handbook of practices that will help you get into your customers' heads, deliver good value, and win the s……続きを見る
