This textbook provides a comprehensive overview of identity-based brand management based on current research. The authors focus on the design of the brand identity, which covers the internal perspec……続きを見る
This book focuses on entrepreneurship and brand-building processes of businesses in India. It does so by highlighting seven regional entrepreneurs in the country as case studies, and how they have c……続きを見る
著者：Fifi Lapin
出版社： Chronicle Books LLC
発売日： 2012年03月16日
Even the most savvy fashionistas have a lot to learn from the "world's most stylish bunny" ( Elle). Indeed, Fifi Lapinーa spoiled rotten illustrated rabbit and in-demand fashion bloggerーknows her c……続きを見る
Moms are people, too...fashionable people! Before we came along to yank on their skirts, they showed leg, sported killer bangs, and flaunted bikinis. Some even wore feathers and halter tops and drov……続きを見る
Dieses Lehrbuch liefert einen theoretisch fundierten und sehr gut verständlichen Überblick der identitätsbasierten Markenführung als dem leistungsfähigsten, aktuellsten Ansatz zum erfolgreichen Mana……続きを見る
Dieses essential widmet sich dem Projekt „Online-Kanzleimarketing“ – von der ersten Idee über die Entwicklung einer nachhaltigen Marketingstrategie bis hin zur Umsetzung einzelner Marketingmaßnahmen……続きを見る
This textbook provides a comprehensive overview of identity-based brand management based on current research. The authors focus on the design of the brand identity, which covers the internal perspec……続きを見る
Published to accompany the John Piper exhibition at the Tate Liverpool and written by its curator, this book presents a comprehensive examination of the English artist’s role as champion of modernis……続きを見る
El disseny d'un nou producte implica un procés de recerca d'idees i solucions que han de ser acompanyats per un conjunt de múltiples habilitats i coneixements disciplinaris. Depenent de la complexit……続きを見る
Savvy managers no longer look at contracts and the law reactively but use them proactively to reduce their costs, minimize their risks, secure key talent, collaborate to innovate, protect intellectu……続きを見る
Branchenübergreifend ist die Verlagerung von den klassischen Medien hin zur digitalen Markenführung zu beobachten. Dabei sind deren Ziele klar definiert - effektiver, messbarer, emotionaler. Jedoch ……続きを見る
How can we compete in today's fast-moving market? There are more platforms, more users and more content than ever before. How do we stand out? What can we do to make ourselves noticed, remembered an……続きを見る
This book advances the practice and theory of design ethnography. It presents a methodologically adventurous and conceptually robust approach to interventional and ethical research design, practice ……続きを見る
著者：Jona Piehl
出版社： Taylor & Francis
発売日： 2020年12月31日
Graphic Design in Museum Exhibitions offers an in-depth analysis of the multiple roles that exhibition graphics perform in contemporary museums and exhibitions.
Drawing on a study of exhibitions tha……続きを見る
Il libro riporta gli elaborati relativi alla CALL FOR IDEAS “ALT!” organizzata da IN/ARCH LOMBARDIA relativa ai temi dell’ABITARE, del LAVORARE e del TEMPO LIBERO. Questi tre termini hanno oggi pers……続きを見る
Dieses Lehrbuch liefert einen theoretisch fundierten und gut verständlichen Überblick über die identitätsbasierte Markenführung. Dabei stehen die Gestaltung der Markenidentität als interne Seite ein……続きを見る
How Drawings Work cheekily explains that what architects make is information that enables other people to make buildings. That information comes in a variety of forms: drawings by hand and computer,……続きを見る
Dieses Lehrbuch liefert einen theoretisch fundierten und sehr gut verständlichen Überblick der identitätsbasierten Markenführung als dem leistungsfähigsten, aktuellsten Ansatz im Markenmanagement. D……続きを見る
