PK - Business & Finance 1

It took exactly 100 years from when communities in Paradise consistently sold hundreds of thousands of pounds of surplus food to British caravans, to when those same communities were fed cornmeal (a……続きを見る

Revealing 6 steps to open a successful restaurant, starting from store location to store management, labor, food cost, marketing, and the growth trend of the delivery market. Opening a successful re……続きを見る

In the 1990s, states in what would become the eastern edge of the European Union transformed their political systems and economies, leaving state socialism behind for liberal democracies and free ma……続きを見る

In today's dynamic business landscape, understanding the economic roles of accounting is essential: more than simply measuring change in value, accounting information plays a vital role facilitating……続きを見る

LA NUEVA REVOLUCIÓN DEL MARKETINGCrea experiencias que cautiven al cliente, fusionando lo físico y digital en un universo interactivo e inmersivo.Marketing 6.0 rompe los límites convencionales al in……続きを見る

掌握MarTech策略佈局的關鍵與戰術，啟動後疫情時代的長期商機！ 　　史上第一次，我們同時面對横跨5個世代的消費族群，該如何觸及？ 　　我們第一次，擁有會學習進步的智慧MarTech，可以如何運用？ 　　最權威的行……続きを見る

An eye-opening discussion of the future of marketing, from four of the leading minds in the field In Entrepreneurial Marketing: Beyond Professional Marketing, a renowned team of marketing leaders, i……続きを見る

Based on the award-winning article in Harvard Business Review, from global leadership expert John Kotter. It’s a familiar scene in organizations today: a new competitive threat or a big opportunity ……続きを見る

Marketing has changed foreverーthis is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading mar……続きを見る

The international bestseller-now with a new preface by author John Kotter. Millions worldwide have read and embraced John Kotter’s ideas on change management and leadership. From the ill-fated dot-c……続きを見る

Changing work roles, greater emphasis on individual autonomy, the growing importance of relationships, the complexity of many businesses; all these things call into question the prevailing approach ……続きを見る

Strengthen your understanding of the principles of marketing management with this bestselling text. Marketing Management, 4th edition, European Edition, by Philip Kotler, Kevin Lane Keller, Mairead ……続きを見る

Rediscover the fundamentals of marketing from the best in the business In Marketing 5.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technol……続きを見る

Managing your boss: Isn't that merely manipulation? Corporate cozying up? Not according to John Gabarro and John Kotter. In this handy guidebook, the authors contend that you manage your boss for a ……続きを見る

Moving beyond the process of change Why is change so hard? Because in order to make any transformation successful, you must change more than just the structure and operations of an organization-you ……続きを見る

The opportunity for writing this book came as a result of course 4173 in the third term of Advanced Project Management and Strategic Leadership course. The authors of this book are students from Lam……続きを見る

A compelling look at the global trends that have led to today's obesity crisis The planet's 1.6 billion overweight people by far outnumber the 700 million who are undernourished. This figure would h……続きを見る

Transform your organization with speed and efficiency using this insightful new resource Incremental improvement is no longer sufficient in helping organizations navigate the complexity, uncertainty……続きを見る

Companies must either properly manage the complex world of legal and corporate risk or suffer the consequences. Author Bryan E. Hopkins, the former General Counsel of Samsung Electronics America, id……続きを見る

Las nuevas tecnologías, las redes sociales y el marketing digital en general están revolucionando la forma de llegar a nuestros clientes. El cliente de hoy tiene unos hábitos diferentes al de hace u……続きを見る

Want to know the truth about how to make a million? It's in here. I share what I learned from interviewing 21 millionaires - for free! 続きを見る

This is the first history of finance - broadly defined to include money, banking, capital markets, public and private finance, international transfers etc. - that covers Western Europe (with an occa……続きを見る

Web Mining is the application of data mining techniques to discover interesting usage patterns from Web data stored in access logs to understand and better serve the needs of Web-based applications.……続きを見る

We all have an innate desire to be successful. Yet, paralysis occurs when we don’t know how to achieve the success for which we long. The truth is––it’s hard to be what you have never seen. That is ……続きを見る

Did you know you can sell digital goods on eBay? You can sell items like photographs, MP3 files, eBooks (PDF and other formats), and more. This book will show you how to sell digital products on eBa……続きを見る

John Maynard Keynes wrote to his grandchildren more than fifty years ago about their economic possibilities, and thus about our own: "I see us free, there fore, to return to some of the most sure an……続きを見る

Financial Breakthrough In the midst of economic downturns, escalating financial turmoil, and the ever-increasing prices of commodities, there is an anchor for your life. God has always provided a wa……続きを見る

Achieving success is a deep-seated desire that burns within every human being. However, many people struggle to attain it because there is no roadmap. But what if there were markers to help you alon……続きを見る

We can all admit that there have been times in our lives when we assumed that the future would offer something better than what we were presently experiencing. To make matters worse, we often do not……続きを見る

The high growth performance of the Indian economy since the launch of economic reforms in the early 1990s has been much lauded. But how much of this growth has made its way to the poor? In a radical……続きを見る