著者：Porter Erisman
出版社： St. Martin's Publishing Group
発売日： 2024年06月04日
In September 2014, a Chinese company that most Americans had never heard of held the largest IPO in history – bigger than Google, Facebook and Twitter combined. Alibaba, now the world's largest e-co……続きを見る
Prada stores carry a few obscenely expensive items in order to boost sales for everything else (which look like bargains in comparison). People used to download music for free, then Steve Jobs convi……続きを見る
The consumer packaged goods (CPG) industry is dominated by major Western brands. The dominance of such major brands extends to burgeoning Asian markets. These conglomerates often rely on packaging a……続きを見る
Le nuove tecnologie digitali stanno rivoluzionando il settore del commercio al dettaglio, con un impatto sulle relazioni tra clienti e fornitori che coinvolge l’intera filiera. L’analisi proposta, c……続きを見る
Der Handel ist in Bewegung: Es entstehen neue Betriebsformen, Vertikalisten konkurrieren mit klassischen Handelsorganisationen, elektronische und stationäre Kanäle werden in Mehrkanalsystemen zusamm……続きを見る
For ninety-five years, St. Louis residents counted on Famous-Barr to buy the things they used every day and to celebrate the moments that happened only once a year. Customers might bump into Sophia ……続きを見る
This book explores the ways in which the environmental factor of advertising can influence children’s food choice and health status, and how it contributes to the significant public health issue of ……続きを見る
Corporate Heritage Marketing introduces the reader to the design and implementation of a heritage marketing strategy. It aims to propose a new and integrated reading of this marketing strategy, both……続きを見る
