This book introduces readers to “cognitive economics,” a rapidly emerging interdisciplinary science built on economic, psychological, and data scientific foundations. Throughout the book, economist ……続きを見る
Why do people like books, music, or movies that adhere consistently to genre conventions? Why is it hard for politicians to take positions that cross ideological boundaries? Why do we have dramatica……続きを見る
How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually do service design to improve the quality and the interaction between serv……続きを見る
Why are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes.
In The Culture Code, internationally revered cultural anthropologist and……続きを見る
Harness the full power of the behavioral data in your company by learning tools specifically designed for behavioral data analysis. Common data science algorithms and predictive analytics tools trea……続きを見る
*As heard on Steven Bartlett's Diary of a CEO*
'A must-read' Mark Manson
We are living through a crisis of distraction. Plans get sidetracked, friends are ignored, work never seems to get done.
Why ……続きを見る
Great leaders embrace a higher purpose to win. The Net Promoter System shines as their guiding star.
Few management ideas have spread so far and wide as the Net Promoter System (NPS). Since its conc……続きを見る
Living standards in the UK and US are in danger of falling. A decline in growth due to poor productivity and an unfavourable change in demography has weakened the stand of liberal democracy, and vot……続きを見る
著者：Peter E. Earl
出版社： Cambridge University Press
発売日： 2022年07月31日
This book is unique among modern contributions to behavioral economics in presenting a grand synthesis between the kind of behavioral economics popularized by Richard Thaler, earlier approaches such……続きを見る
We are encouraged from all sides to view our lives as being full of choices. Like the products on a supermarket shelf, our careers, our relationships, our bodies, our very identities seem to be ther……続きを見る
The Housing Market: A Survey
This is a detailed study of housing market supply, demand, and prices. It covers the main sub-markets, sub-market trends, and household preferences and buying behaviour.……続きを見る
著者：Darren Kelly
出版社： Darren Kelly
発売日： 2015年05月12日
The iTunes audio book Number 2 Bestseller is finally available in text. Darren Kelly takes you inside the mind of your customer to show you how they buy, based on a range of emotions and lesser logi……続きを見る
Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy.
The Essentials of Marketing Research guides the student i……続きを見る
A ground-breaking exploration of the Chinese elite's consumption of luxury products and their attitudes toward luxury goods. Elite China identifies the Chinese luxury product consumers and the chara……続きを見る
If the consumer economy had a sex, it would be female.
If the business world had a sex, it would be male.
And therein lies the pickle.
Women are the engine of the global economy, driving 80 percent ……続きを見る
This eBook is intended to help demystify credit scores and how to improve them, so that individuals can begin to take charge of their own credit futures. No need to pay a professional. There are eas……続きを見る
For the past three decades, we have been steadily creating an extreme 'time-crunch economy' that has affected jobs, portfolios, businesses and lives. But the 'time-crunch economy' is turning into 't……続きを見る
We know where we are with a fairy story. There is a cast of predictable characters, the hero or heroine is submitted to terrible trials, cruelty, and injustice but in the end the baddies get their c……続きを見る
This book investigates the ways in which social norms and bounded rationality shape different contracts in the real world. It brings into focus existing research into optimal contracts, draws import……続きを見る
**NATIONAL BESTSELLER
The book that started the guerilla marketing revolution, expanded and completely updated for the twenty-first century.**
Jay Levinson's Guerrilla Marketing revolutionized marke……続きを見る
The newest, most successful strategies for landing the saleーbased on the latest discoveries in neuroscience and consumer psychology
BrainScripts for Sales Success explains consumer psychology to te……続きを見る
The Motherhood Business is a piercing collection of ten original essays that reveal the rhetoric of the motherhood industry. Focusing on the consumer life of mothers and the emerging entrepreneurshi……続きを見る
In Women Want More, Michael Silverstein and Kate Sayre, two of the world’s leading authorities on the retail business, argue that women are the key to fixing the economy. Based on a groundbreaking s……続きを見る
Peter Bregman, author of the Wall Street Journal bestseller 18 Minutes, offers strategies to replace energy-wasting, counter-productive habits that commonly derail us with truly effective ones.
The ……続きを見る
Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long-term competition and performance. The authors ……続きを見る
The links between a firm's competitiveness and the natural environment have been studied since the mid 90's. This volume explores, both theoretically and empirically, the relationships between envir……続きを見る
