Fine-tune your marketing research with this cutting-edge statistical toolkit
Bayesian Statistics and Marketing illustrates the potential for applying a Bayesian approach to some of the most challen……続きを見る
How many buyers will an additional dollar of online marketing bring in? Which customers will only buy when given a discount coupon? How do you establish an optimal pricing strategy? The best way to ……続きを見る
Marketing Database Analytics presents a step-by-step process for understanding and interpreting data in order to gain insights to drive business decisions. One of the core elements of measuring mark……続きを見る
An Introduction to Data Science is an easy-to-read, gentle introduction for advanced undergraduate, certificate, and graduate students coming from a wide range of backgrounds into the world of data ……続きを見る
Data Science for Business with R, written by Jeffrey S. Saltz and Jeffrey M. Stanton,focuses on the concepts foundational for students starting a business analytics or data science degree program. T……続きを見る
Even though agriculture contributes only 1.2% of total GDP in the EU-27, it is one of the most important economic activities. In addition to providing people with high-quality food, agriculture take……続きを見る
著者:Victor M. Panaretos
出版社: Springer International Publishing
発売日: 2016年07月04日
This textbook provides a coherent introduction to the main concepts and methods of one-parameter statistical inference. Intended for students of Mathematics taking their first course in Statistics, ……続きを見る
Množična pridelava hrane, ki je zaradi podnebnih sprememb čedalje bolj nezanesljiva, dolge transportne poti ter mnogokrat nesmotrna izraba naravnih virov, pa tudi problematika onesnaževanja in odpad……続きを見る
Winner of the 2024 De Groot Prize awarded by the International Society for Bayesian Analysis (ISBA)
Statistical Rethinking: A Bayesian Course with Examples in R and Stan builds your knowledge of and……続きを見る
This practical introduction to second-order and growth mixture models using Mplus introduces simple and complex techniques through incremental steps.
The authors extend latent growth curves to secon……続きを見る
Featuring engaging examples from diverse disciplines, this book explains how to use modern approaches to quasi-experimentation to derive credible estimates of treatment effects under the demanding c……続きを見る
The state-space approach provides a formal framework where any result or procedure developed for a basic model can be seamlessly applied to a standard formulation written in state-space form. Moreov……続きを見る
Fascinating stats… useful tips… entertaining topics.
Did you know that to make a task seem easier, all you have to do is lean back a little? Or that retail salespeople who mimic the way their custom……続きを見る
Water is a natural good, a renewable natural resource and a prerequisite for life on Earth. Slovenia is rich in water resources, although they are not equally distributed. Water statistics can help ……続きを見る
Dive into the "AI Mastery Trilogy," the ultimate collection for professionals seeking to conquer the world of artificial intelligence (AI). This 3-in-1 compendium is meticulously crafted to guide yo……続きを見る
Since the publication of the first edition of this book, the area of mathematical finance has grown rapidly, with financial analysts using more sophisticated mathematical concepts, such as stochasti……続きを見る
Your Definitive, Up-to-Date Guide to Marketing MetricsーChoosing Them, Implementing Them, Applying Them
This award-winning guide will help you accurately quantify the performance of all your marketi……続きを見る
著者:Jeremy G. Weber
出版社: University of Chicago Press
発売日: 2024年01月16日
A long-overdue guide on how to use statistics to bring clarity, not confusion, to policy work.
Statistics are an essential tool for making, evaluating, and improving public policy. Statistics for Pu……続きを見る
Instant Economics pulls together all the pivotal economic knowledge and thought into one concise volume. Each page contains a discrete 'cheat sheet', which tells you the most important facts in bite……続きを見る
The 2019 edition of the World Investment Report focuses on special economic zones (SEZs) which are widely used across most developing and many developed economies. Although the performance of many z……続きを見る
This book aims to compile typical fundamental-to-advanced statistical methods to be used for health data sciences. Although the book promotes applications to health and health-related data, the mode……続きを見る
Seasonality in economic time series can "obscure" movements of other components in a series that are operationally more important for economic and econometric analyses. In practice, one often prefer……続きを見る
Data Science: A First Introduction focuses on using the R programming language in Jupyter notebooks to perform data manipulation and cleaning, create effective visualizations, and extract insights f……続きを見る
This comprehensive book is an introduction to multilevel Bayesian models in R using brms and the Stan programming language. Featuring a series of fully worked analyses of repeated measures data, the……続きを見る
Aide-mémoire indispensable, ce guide du contrôle fiscal aborde un vaste champ de domaines. Les informations apportées sont concises, d’accès rapide et complétées par de nombreux tableaux comparatifs……続きを見る
Machine learning (ML) is progressively reshaping the fields of quantitative finance and algorithmic trading. ML tools are increasingly adopted by hedge funds and asset managers, notably for alpha si……続きを見る
With tremendous improvement in computational power and availability of rich data, almost all engineering disciplines use data science at some level. This textbook presents material on data science c……続きを見る
Brand management and marketing have been changed by the behaviour of the digital customer and traditional marketing approaches fall short.
A marketer's dream, Content Community Measurement wastes li……続きを見る
This book presents the reader with new operators and matrices that arise in the area of matrix calculus. The properties of these mathematical concepts are investigated and linked with zero-one matri……続きを見る
This book is a collection of exercises covering all the main topics in the modern theory of stochastic processes and its applications, including finance, actuarial mathematics, queuing theory, and r……続きを見る