Stanley - Consumer Behaviour 1

How do the rich get rich? An updated edition of the "remarkable" New York Times bestseller, based on two decades of research ( The Washington Post). Most of the truly wealthy in the United States do……続きを見る

So that you need not pay a mechanic for labor. Even for minor repairs, such as changing engine oil and filters, replacing brakes, or installing new spark plug wires and radiator hoses, mechanics som……続きを見る

The third edition of an established text, this book provides comprehensive treatment of international marketing issues and includes expanded coverage of Eastern Europe and the Pacific Rim. New for t……続きを見る

Many companies choose to get a Google business listing in order to raise their profile on Google and attract more customers (known officially as a Business Profile). If you are the owner of such a c……続きを見る

SEMrush is software that assists businesses in implementing digital marketing tactics, such as SEO campaigns. This comprehensive digital marketing software enables you to manage SEO, pay-per-click (……続きを見る

Taking a comparative approach, this book investigates the ways in which obesity and its susceptibilities are framed in science and policy and how they might work better. Providing a clear, authorita……続きを見る

Brand management to sustain corporate reputation and customer loyalty is essential for both multinationals and indigenous fi rms in Africa. This book provides a practical overview of country brandin……続きを見る