Thompson - Consumer Behaviour 1

Why would a smart New York investment banker pay $12 million for the decaying, stuffed carcass of a shark? By what alchemy does Jackson Pollock's drip painting No. 5, 1948 sell for $140 million? Int……続きを見る

Ageless Marketing Mastery: Strategies for Every Generation In a world obsessed with the 'new' and 'next,' how do you build a brand that stands the test of time? Ageless Marketing Mastery by Sarah Th……続きを見る

Rubbish is something we ignore. By definition we discard it, from our lives and our minds, and it remains outside the concerns of conventional economics. However, this book explores the dynamics thr……続きを見る

Acquiring contemporary art is about passion and lust, but it is also about branding, about the back story that comes with the art, about the relationship of money and status, and, sometimes, about c……続きを見る

It is a thorough manual that gives customer care representatives the skills and tactics they need to succeed under challenging circumstances. This book, which is written with clarity and insight, ex……続きを見る

This volume explores and engages with the key thinkers and ideas of the Austrian School of economics to better understand how individuals coordinate their separate interests in a peaceful and produc……続きを見る

Girlhood, Beauty Pageants, and Power: Trailer Park Royalty explores the phenomenon of child beauty pageants in rural communities throughout the American South. In a bricolage of post-structural femi……続きを見る

Can't-Lose Accounts brings the Value LifecycleTM full circle with simple tools to help you leverage delivered value and drive repeat business with existing happy customers. Cross-selling and upselli……続きを見る

Innovation, entrepreneurship, knowledge, and human capital are widely acknowledged as key levers of development. Yet what are the sources of these factors, and why do they differ in their endowment ……続きを見る

Race has long shaped shopping experiences for many Americans. Retail exchanges and establishments have made headlines as flashpoints for conflict not only between blacks and whites, but also between……続きを見る

Wie kommt es, dass Müll unversehens als Antiquität gehandelt werden kann? Müll ist keine materielle Eigenschaft von Dingen, sondern eine kulturelle Zuschreibung und das Ergebnis eines gesellschaftli……続きを見る

Increasingly today, in every age group, consumers are committing to brands that show good citizenship--from fair employment practices, to social responsibility, to charitable giving. In fact, suppor……続きを見る

Addictions to iphones, painkillers, cupcakes, alcohol and sex are taking over our lives. Our most casual daily habits can quickly become obsessions that move beyond our control. Damian Thompson, who……続きを見る