'Understanding the Hospitality Consumer' presents a unique perspective on consumer behaviour in the hospitality sector. It seeks to focus on the role of consumption in hospitality and to investigate……続きを見る
This book provides a vivid examination of the issue of consumer inequality in Americaーone of society's most under-discussed and critical issuesーthrough the evaluation of real-life cases, the trend……続きを見る
Race has long shaped shopping experiences for many Americans. Retail exchanges and establishments have made headlines as flashpoints for conflict not only between blacks and whites, but also between……続きを見る
Customer Loyalty Isn't EnoughーGrow Your Share of Wallet
The Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for share of customers' hearts, minds, and wallets. Ba……続きを見る
