ache - Theory 1

Semiotics is a superpower for marketers. It's a proven, powerful method of uncovering consumer insight, tailoring brand strategies that work and generating profit for brands. Companies such as Unile……続きを見る

Who is more important: the reader, or the writer? Originally published in French in 1966, Pierre Macherey‘s first and most famous work, A Theory of Literary Production dared to challenge perceived w……続きを見る

What accounts for the power of stories to both entertain and illuminate? This question has long compelled the attention of storytellers and students of literature alike, and over the past several de……続きを見る

AcheraIou analyzes hybridity using a theoretical, empirical approach that reorients debates on métissage and the 'Third Space', arguing for the decolonization of postcolonialism. Hybridity is examin……続きを見る

Minima Philologica brings together two essays by Werner Hamacher that are meant to revitalize philology as a practice beyond its restriction to the restoration of linguistic data and their meanings.……続きを見る

Systems of Life offers a wide-ranging revaluation of the emergence of biopolitics in Europe from the mid– eighteenth to the mid–nineteenth century. In staging an encounter among literature, politica……続きを見る

In 1950, nearly 300 of Europe's leading artists, philosophers and writers formed an international society intended to end the Cold War. The European Society of Culture was composed of many of Wester……続きを見る

Werner Hamacher’s witty and elliptical 95 Theses on Philology challenges the humanitiesーand particularly academic philologyーthat assume language to be a given entity rather than an event. In Give ……続きを見る

What is a consumer? Shopping with Freud looks at some of the surprising ways in which the consumer subject appears in a range of writings - from literature to marketing psychology to psychoanalysis.……続きを見る

Now What? is an innovative exploration of artworks and films that return to radical histories subject to erasure or otherwise lost or occluded over time. The moments returned toーthe Cuban Revolutio……続きを見る

WINNER: Business Book Awards 2023 - Sales & Marketing Boosting retail sales is more important than ever. Stand out in a global, digital marketplace, grow customer loyalty and evolve your brand by le……続きを見る

This book responds to the pressing and increasingly recognized need to cultivate social wisdom for addressing major problems confronting humanity. Connecting literary studies with some of the bigges……続きを見る

Wie lässt sich die Versprachlichung eines Abstraktums wie Herrschaft in der deutschen Sprache fassen? Insbesondere in einer Zeit, die noch stark vom Lateinischen geprägt ist? Die Untersuchung des Wo……続きを見る

Literarische Vermittlungs- und Aneignungsprozesse sind von normativen Ansprüchen und Regeln geprägt. In institutionellen Kontexten sind die sozialen Praktiken des Verstehens beim Umgang mit Literatu……続きを見る

This volume focuses on the relational aspect of Jean-Luc Nancy’s thinking. As Nancy himself showed, thinking might be a solitary activity but it is never singular in its dimension. Building on or br……続きを見る

This book examines the validity of the notion of the ‘vernacular’ and the position of the so-called ‘vernaculars’ in colonial and postcolonial settings. It addresses recent formulations and debates ……続きを見る

Winner of the 2016 Association for Asian American Studies Award for Best Book in Cultural Studies The Exquisite Corpse of Asian America addresses this central question: if race has been settled as a……続きを見る

The Literary Agenda is a series of short polemical monographs about the importance of literature and of reading in the wider world and about the state of literary education inside schools and univer……続きを見る

Victorians Reading the Romantics: Essays by U. C. Knoepflmacher, edited by LindaM. Shires, offers a compelling new perspective on the long and influential publishing career and thought of Knoepflmac……続きを見る

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Sexual Antipodes is about how Enlightenment print culture built modern national and racial identity out of images of sexual order and disorder in public life. It examines British and French popular ……続きを見る

Der Konferenz-Band ist den Jenseits-Imaginationen des Mittelalters gewidmet. Die Konferenz ging in der Hauptsache der Frage nach, wie einzelne Epochen und Kulturen Vorstellungen vom Leben nach dem T……続きを見る

Im Gegensatz zu Westfalen können sich die meisten unter Ostfalen kaum etwas vorstellen. Hier will dieses Werk Abhilfe schaffen. Es stellt den norddeutschen Kulturraum an der Grenze zu Mitteldeutschl……続きを見る

Der Ausbruch des Ersten Weltkrieges wurde von der überwiegenden Zahl der deutschen Intellektuellen und Schriftsteller emphatisch begrüßt – auch von den deutschen Juden, die im Kampf fürs Vaterland e……続きを見る