iwa - Business & Finance 1

In the wake of the global financial crisis, there has been a worldwide search for alternative investment opportunities, away from advanced markets. The African continent is now one of the fastest-gr……続きを見る

African Entrepreneurs: 50 Success Stories is a celebration of notable achievements of select Africans and how they have managed to excel in their chosen fields despite all odds. Each profile showcas……続きを見る

Don't just see the sightsーget to know the people. Often called the "Land of the Thunder Dragon," Bhutan was secluded for much of its history, its towering mountains and lush green valleys virtually……続きを見る

Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, i……続きを見る

20 Keys has helped many manufacturing companies integrate the top manufacturing improvement methods into a coordinated system for drastic and continual improvement in involvement, quality, and produ……続きを見る

Rediscover the fundamentals of marketing along with the rise of metamarketing from the best in the business In Marketing 6.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, e……続きを見る

行銷史上改變遊戲規則最重要的關鍵！ 行銷之父科特勒醞釀6年最新力作 掌握社群、行動年代全通路行銷的路徑 數位行銷、傳統行銷該如何搭配最有效？ 掌握哪些關鍵族群才是最有效的行銷方法？ 為何負面宣傳不見得是壞……続きを見る

A comprehensive look at the enormous growth and evolution of distressed debt markets, corporate bankruptcy, and credit risk models This Fourth Edition of the most authoritative finance book on the t……続きを見る

Take control of where your nonprofit is headed with our Nonprofit Leadership Tools for Uncertain Times e-book set The past couple of years have been tough for most nonprofits. With a global recessio……続きを見る

The challenge to every new business today is on how to be creative and innovative while keeping costs down. Original ideas are not easy to conjure up and definitely cost a lot to put together. An……続きを見る

The 21st century global economy and cultural diversity are converging more rapidly and on a grander scale than ever before. Who does it affect? All 7 billion of us and counting. In quick-hitting jou……続きを見る

Taking a conceptual approach, this book studies the economic development of the four East Asian economies since 1950. The author summarizes and reconsiders many of the arguments and findings that su……続きを見る

Sex sells. So why aren’t more job applicants using their sex appeal to sell themselves to their employers? Screw You, Interview teaches you the art of seduction in the interview room. From teaching ……続きを見る

A very practical, step-by-step guide to career success for those who lack top grades or family connections. Some people graduate from college, and employers covet them: They are the best and the bri……続きを見る

Yoshiro Miwa asks whether a state can correct market failures and in particular critically analyses the performance of the Japanese economy as a result of state intervention within it. In order to e……続きを見る

The author provides a treatment of world economic geography as a whole. He sets out the historical context of the modern world along with the principal philosophies that have shaped our study of it,……続きを見る

There are four things that will make an entrepreneur fall prey to the countless sharks swimming in the open waters of business, naivety, ignorance, greed and desperation. There's one thing that will……続きを見る

This book is written with this fundamental concept in mind, "How do you expect your business to grow if you yourself do not grow?" The Fundamentals of Success book elaborates on the Six Components o……続きを見る

This book documents the history of two research papers, from the first drafts to the final polished published articles, including the reviewer comments and the author responses. The documentary prov……続きを見る

The traditional flow of goods from primary production through to manufacturing and consumption has expanded across international borders conterminously with globalization. Vertical specialization (V……続きを見る

Hong Kong has been one of the fastest growing East Asian economies since the end of the Second World War. The adoption and practice of economic freedom have been major pillars in its economic succes……続きを見る

Four years have passed since the onset of the 2008 global crisis, and although some believe that there may be a second down draft soon, attention has shifted from crisis narration to assessing lesso……続きを見る

Econophysics is an emerging interdisciplinary field that takes advantage of the concepts and methods of statistical physics to analyse economic phenomena. This book expands the explanatory scope of ……続きを見る

For the millions of citizens in the Arab World who came together in 2010-2011 to discover their common yearning for dignity and liberty, the real revolutions only began after the wave of protests. U……続きを見る

With the advent of electronic medical records years ago and the increasing capabilities of computers, our healthcare systems are sitting on growing mountains of data. Not only does the data grow fro……続きを見る

Platform Ecosystems is a hands-on guide that offers a complete roadmap for designing and orchestrating vibrant software platform ecosystems. Unlike software products that are managed, the evolution ……続きを見る

"Major gifts are at the heart of any coordinated, successful fundraising effort. Julie Walker shows you how to do it all-- find the prospects, staff the program, and ask for the money. The sidebar s……続きを見る

An invaluable aid to companies and auditors involved in first-time adoption of the new SMEs standard Applying the IFRS for SMEs provides expert insights and explanations of the International Financi……続きを見る

A one-stop resource for understanding current International Financial Reporting Standards As the International Accounting Standards Board (IASB) makes significant strides in achieving global converg……続きを見る

Im Wettbewerb profitieren auch Kultureinrichtungen und Akteure aus der Kreativwirtschaft von einem konsequenten Markenaufbau. Die Marke hat etwas - ein unverwechselbares Erscheinungsbild, Kontinuitä……続きを見る