Brand Management: Mastering Research, Theory and Practice is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity. Going beyon……続きを見る
This book provides accessible, comprehensive guidance on service design and enables practitioners approaching the discipline for the first time to develop the strategic mindset needed to exploit its……続きを見る
著者：Kate Fletcher
出版社： Taylor & Francis
発売日： 2016年02月26日
This book explores the ‘craft of use’, the cultivated, ordinary and ingenious ideas and practices that promote satisfying and resourceful use of garments, presenting them as an alternative, dynamic,……続きを見る
In this series, the Design Museum looks at the fifty design icons of major cities around the world - icons that, when viewed together, inherently sum up the character of their city. Covering anythin……続きを見る
Tutti pazzi per la Gioconda è stato ispirato da una miriade di immagini presenti sul web sulla Gioconda. È interessante capire questa passione che il mondo intero ha nei confronti della Monna Lisa. ……続きを見る
Stefanie Jensen und Martin Ohlwein beleuchten in diesem essential die Frage, ob Marken, mit denen eine besondere und positive Erinnerung verbunden wird, über einen Nostalgieansatz vermarktet werden ……続きを見る
It is now widely recognized that the emotional dimension of products and services is a critical success factor in many sectors. Generating products with significant emotional features is a complex c……続きを見る
