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Through an international range of case studies from the 1870s to the present, this volume analyzes strategies of display in department stores and modern retail spaces. Established scholars and emerg……続きを見る

Exploring the elements that constitute the perceived luxuriousness of a brand, this book addresses the changing definitions of the term ‘luxury’ in today’s world. Taking the approach that the concep……続きを見る

This book examines the materiality of writing. It adopts a multimodal approach to argue that writing as we know it is only a small part of the myriad gestures we make, practices we engage in, and me……続きを見る

This volume constitutes an exhibition of artistic poster designs submitted as part of a competition ran by Columbia Bicycles in the early twentieth century. It presents an outline of the competition……続きを見る

Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships con……続きを見る

Placed at the nexus between marketing and organisational studies, this book breaks a new ground on the intersection of these two disciplines with design management. With the latest marketing thinkin……続きを見る

¿Quieres vender una idea, presentar un concepto o un producto de una forma creativa e innovadora? ¿Necesitas que tu mensaje tenga un mayor impacto en clientes, jefes, socios, inversores? ¿Tienes que……続きを見る

This book explores ways to drive and increase a brand’s most important property, its equity. Focussing on gender, the author analyses the impact of assigning personalities and characteristics to pro……続きを見る

This book investigates the architectural, product design, and urban typology of the capsule which, beginning in the 1960s, broadened the concept of the basic building blocks of architecture to inclu……続きを見る

This book provides an extensive and original analysis of the way that written and spoken communication facilitates creative practice in the university art and design studio. Challenging the establis……続きを見る

Dieses essential zeigt, wie Innovationsentscheidungen in markenführenden Unternehmen künftig höhere Erfolgsquoten erzielen können. Aktuell überlebt die Mehrzahl der Produktneueinführungen in der Ma……続きを見る

Dieses Buch zeigt kleinen und mittleren Unternehmen, wie sie Marken authentisch, effektiv und gewinnbringend managen können. Anhand eines kritischen Selbsttests mit vielen konstruktiven Fragen kann ……続きを見る

The Art of Type and Typography is an introduction to the art and rules of typography. Incorporating the industry standardーInDesignーfor typesetting from the outset, this book serves as a guide for ……続きを見る

Design Management is the essential handbook to all things design. As a discipline, design management is continually in motion; changing, responding and adapting to the dynamics of social and busines……続きを見る

This book presents a broad design purview within the framework of “pre-design, design, and post-design” by focusing on the “motive of design,” which implies an underlying reason for the design of a ……続きを見る

Reflecting the historic first European seismic code, this professional book focuses on seismic design, assessment and retrofitting of concrete buildings, with thorough reference to, and application ……続きを見る

Digital technologies are changing the relationship between design and construction: with computer models, CAD/CAM, and prototyping, designers can gain direct control of building and construction pro……続きを見る

This book focuses on a range of topics in design, such as universal design, design for all, digital inclusion, universal usability, and accessibility of technologies independently of people’s age, e……続きを見る

‘Inclusive Designing’ presents the proceedings of the seventh Cambridge Workshop on Universal Access and Assistive Technology (CWUAAT '14). It represents a unique multi-disciplinary workshop for the……続きを見る

This work discusses the impact of the life of buildings on sustainable development methods. The study of the lifespan of the building is used to assess and manage the environmental impacts associate……続きを見る

This book examines how theories of human emotion can be applied to engineering in order to improve product design and value. ‘Emotional Engineering Vol. 3’ establishes the idea that customer satisfa……続きを見る

This timely book introduces architects, engineers, builders, and urban planners to a range of contemporary community design concepts and illustrates them with outstanding case studies from around th……続きを見る

Good product designs merge materials, technology and hardware into a unified user experience; one where the technology recedes into the background and people benefit from the capabilities and experi……続きを見る

The book provides an in-depth knowledge on how a product is designed and developed by Product Designers. This has been achieved through a case study of one product – the Post Box. This product was c……続きを見る

This book details the state-of-the-art of research and development in design computing and design cognition. It features more than 35 papers that were presented at the Sixth International Conference……続きを見る

In an age of increasing complexity, diversification and change, customers expect services that cater to their needs and to their tastes. Emotional Engineering vol 2. describes how their expectations……続きを見る

This book describes new thinking and practice in Advanced Design (ADD) – design that is not merely highly developed but anticipates the future by envisioning novel products and processes. The focus ……続きを見る

Design thinking, the label given to the acts of designing, has become a paradigmatic view that has transcended the discipline of design and is now widely used in business and elsewhere. As a consequ……続きを見る

This book looks at causative reasons behind creative acts and stylistic expressions. It explores how creativity is initiated by design cognition and explains relationships between style and creativi……続きを見る

This book complements available one-make books on domestic synchronous clocks. It is also a history of science book that sets British domestic synchronous clocks, their manufacturers and technology ……続きを見る