Commercial Illustration 2

In recent years the brand has moved squarely into the spotlight as the key to success in the hospitality industry. Business strategy once began with marketing and incorporated branding as one of its……続きを見る

This book provides accessible, comprehensive guidance on service design and enables practitioners approaching the discipline for the first time to develop the strategic mindset needed to exploit its……続きを見る

A number of metrics for assessing human thermal response to climatic conditions have been proposed in scientific literature over the last decades. They aim at describing human thermal perception of ……続きを見る

The Recovery of Natural Environments in Architecture challenges the modern practice of sealing up and mechanically cooling public scaled buildings in whichever climate and environment they are locat……続きを見る

The term “design” today encompasses attributes of artifacts that go beyond their intended functions, imbuing them with new meanings. Those meanings are deeply related to the emotions perceived by th……続きを見る

This book presents the state of the art in advanced customization within the sector of architectural design and construction, explaining important new technologies that are boosting design, product ……続きを見る

Digital Vernacular addresses the why and how of digital fabrication in hundreds of step-by-step color images, illuminating a set of working principles and techniques that join theory with practice. ……続きを見る

Dieses essential stellt ein neues archetypisches Modell zur Markenführung vor, mit dem Marken relevanter und emotionaler positioniert werden können. Die Grundlage ist die Analyse der in den vergange……続きを見る

The first step-by-step guidebook for successful innovation planning Unlike other books on the subject, 101 Design Methods approaches the practice of creating new products, services, and customer exp……続きを見る

The book is a valuable research tool-kit for innovators, amateur & professionals alike. Additionally, College & University faculties on Engineering, who organize yearly workshops internationally wil……続きを見る

This book describes a structured sketching methodology to help you create alternative design ideas and sketch them on paper. The Five Design-Sheet method acts as a check-list of tasks, to help you t……続きを見る

A powerful new image presentation technique has evolved over the last twenty years, and its value demonstrated through its support of many and varied common tasks. Conceptually, Rapid Serial Visual ……続きを見る

2000 years ago the roman architect Marcus Vitruvius Pollio wrote the ten books on architecture establishing the concept of the pattern book offering design principles and solutions that is still ref……続きを見る

Creating a successful global product is complex. Why do some products survive or become reinvented? What makes a product loved by some and despised by others? What key issues were present when some ……続きを見る

A complete guide to freelance graphic design-created specifically for design students Why wait until you graduate? Freelancing is a great way to jumpstart your career in graphic design. It lets you ……続きを見る

Draw your own nightmarish art inspired by the horrifying world of H.P. Lovecraft. Science fiction artist Nigel Dobbyn provides 16 projects for you to sketch, all with easy step-by-step instructions.……続きを見る

Hailed by one reviewer as the creative business "bible," and considered the authoritative book on the subject for over ten years, The Business Side of Creativity is back, updated and revised to incl……続きを見る

The all-inclusive guideーfrom theory to practiceーfor print and Web design Any well-conceived print or Web design features the dynamic interplay between visual artistry and technical skill. It becom……続きを見る

This fourth edition of Metric Pattern Cutting for Children’s Wear and Babywear remains the standard text book but has three majorimprovements. First, the sections have been re-organised to reflect c……続きを見る

BE SEEN, BE HEARD. Just because you can write a book doesn't mean it will be seen or sold. This book can help you do both. Written specifically for indie authors by a corporate marketer, MaFIA will ……続きを見る

With radical and innovative design solutions, everyone could be living in buildings and settlements that are more like gardens than cargo containers, and that purify air and water, generate energy, ……続きを見る

Design academics and practitioners are facing a multiplicity of challenges in a dynamic, complex, world moving faster than the current design paradigm which is largely tied to the values and imperat……続きを見る

As it becomes clear that climate change is not easily within the boundaries of the 1990’s, society needs to be prepared and needs to anticipate future changes due to the uncertain changes in climate……続きを見る

The mentality that consumerism and economic growth are cure-alls is one of the biggest obstacles to real sustainability, but any change seems impossible, unthinkable. Our contemporary paradox finds ……続きを見る

“This is a must-read for the nervous novice as well as the world-weary veteran. The book guides you through every aspect of exhibit making, from concept to completion. The say the devil is in the de……続きを見る

Urban Futures brings together commentaries from a wide range of contemporary disciplines and fields relevant to urban culture, form and society. The book concerns cities in the broadest sense, not j……続きを見る

Design Games for Architecture teaches you how to create playful software tools based on your architectural design processes, whether or not you are familiar with game design technology. The book com……続きを見る

The production, use and eventual disposal of most clothing is environmentally damaging, and many fashion and textile designers are becoming keen to employ more sustainable strategies in their work. ……続きを見る

"Communicating radical innovation is very different from discussing marginal change. Erwin's book provides a serious analysis of why, in this era of VUCAーVolatility, Uncertainty, Complexity and Amb……続きを見る

Published to instant acclaim in 2005, our best selling-áHow to Be a Graphic Designer without Losing Your Soul-áhas become a trusted resource for graphic designers around the world, combining practic……続きを見る