Advertising & Promotion 100

Claude Hopkins was a marketing genius earning $185,000 in 1907 as an employee of an advertising firm. That’s equivalent to over $25 million today. Claude codified his techniques in 1923 in a book ca……続きを見る

USP stands for Unique Selling Proposition (or Point) and every business needs one. It’s easy to spot a USP once you see one in action. It’s the service or product that you offer which no other busin……続きを見る

Private label rights are a new concept which functions within the realm of internet marketing. It is a derivative of private labeling and can generate a great deal of cash from those companies and i……続きを見る

Authoring a book to differentiate oneself and one’s business has been an effective strategy for decades, however in a time of ultra-short attention spans and time-strapped schedules most people neve……続きを見る

What is advertising? Is it something to be regarded as a work of beauty or art? Is it clever slogans or amusing prose? Is it workmanship to be judged for an award or recognition? It’s none of the ab……続きを見る

The use of sales letters had been around for as long as direct response marketing have been practiced in the conventional “brick and mortar” world. It certainly didn't take long for direct response ……続きを見る

Winning in An Age of Relentless Change and Disruption Today, we face a bewildering array of changes coming from many directionsーglobalization, government policy, market disorganization, technology,……続きを見る

Do your market research right. That means forgetting about yourself and putting yourself in the place of your customer. What do they want from your sales funnel? Forget about what you think is great……続きを見る

Do your market research right. That means forgetting about yourself and putting yourself in the place of your customer. What do they want from your sales funnel? Forget about what you think is great……続きを見る

Social bookmarking as its title depicts is very much the method internet users organize, store, manage, and search for resources online. 続きを見る

The competition is fierce in the search engines. In order to get your web site or blog ranked high you need all the SEO techniques you can handle from this list. But the great thing is the search en……続きを見る

If you want to increase your sales and expand your outreach, you need to position yourself as an authority in your market. An authority can: Persuade visitors into becoming lifelong customers. Easil……続きを見る

If you want more free traffic from Facebook then the best way to do this is to increase the amount of engagement that you get with your posts. Engagement is an action that a Facebook user takes in r……続きを見る

Do your market research right. That means forgetting about yourself and putting yourself in the place of your customer. What do they want from your sales funnel? Forget about what you think is great……続きを見る

Email marketing has the potential to be the single most powerful marketing tool in your arsenal. Don’t take my word for it: if you check the blogs of any of the biggest ‘make money’ experts on the w……続きを見る

Multiply your marketing and advertising efforts on the Internet. You can accomplish this by starting an affiliate program, using viral marketing or both. For example, you could start an affiliate pr……続きを見る

Webinars are a great way to deliver value, demonstrate your expertise in your niche and promote your offers. The conversion rates with webinars are far higher than they are with other forms of marke……続きを見る

You have done your research, and narrowed down a list of potentially profitable niches. But are they truly suitable for you? Here is where you will need to analyse and prune the list you’ve compiled……続きを見る

Network marketing advertising is an important way to attract the right kind of leads for the business campaign as in most cases generating the desired revenue cannot only come from the focus on the ……続きを見る

Facebook Live has been around for a while now and a number of businesses are using it effectively as a promotional tool. But a lot of businesses are failing to use this powerful medium as a way to g……続きを見る

Do your market research right. That means forgetting about yourself and putting yourself in the place of your customer. What do they want from your sales funnel? Forget about what you think is great……続きを見る

Drawing on a unique study of Australian advertising agencies at the dawn of the digital era, this book provides a hitherto unexplored study of the advertising industry at a point of its disruption. ……続きを見る

There’s no doubt that technological advancements, especially the internet, has made the world a better place. Social media platforms like Facebook and Twitter have made the world a global village wh……続きを見る

So, you think you want to be a freelancer? Let us guess, you want freedom, flexibility and to be in control of your life? There is no denying that starting a freelance business will change your life……続きを見る

People often ask, “what is a mini E-Book” and why is it important in the scheme of my business? To answer the question of “what is a mini E-Book?”: a mini E- Book is a 5-25 page executable file or P……続きを見る

Instagram is a traffic behemoth. There’s really no other way to describe this traffic platform. After all, it has more than one billion active users. Just how active are these users? Well, we’re tal……続きを見る

In most relationships the feelings of being unfairly treated is usually the trigger for the anger emotion. Relationships already have a lot of expectations and pressures to deal with, without having……続きを見る

Our natural inclination when it comes to pricing our products or services is to look at our competitors’ rates and attempt to go lower than what they are offering, hoping to bring in the crowds. How……続きを見る

Export and Expand covers the 8 essential steps in expanding your business globally. It starts by prioritising export markets; deciding which consumers, shoppers and trade customers to target; resear……続きを見る

Hello Entrepreneurs. This book is detailed on creating traffic in the online or offline space in your business through irresistible offers. Through my experience as a Copywriter, freelancer, sales s……続きを見る