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Warning: this guide contains humour which is unlikely to offend those who are morally, financially or otherwise bankrupt. Anyone else, however, reads it at their own risk.
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Make an Impact with your Written English deals with the English business writing you need to take you a step further in your executive career. The book also helps organizations stand apart by gettin……続きを見る
El Espectador Digital proporciona una imagen panorámica del escenario tecnológico desde el punto de vista de negocio, siempre de una forma amena. Una lectura imprescindible para comprender nuestro t……続きを見る
The book focuses on the special nature of winning significant business in competitive
markets in pitches involving several formal stages. It will:
Review the essential processes of making complex sa……続きを見る
Werbetexten – das heißt nicht nur mit Worten verführen, die Sinne ansprechen, magische Begriffe wie „jetzt“, „neu“ oder „gratis“ verwenden oder möglichst originell schreiben.
Werbetexten heißt vor a……続きを見る
How many pieces of paper land on your desk each day, or emails in your inbox? Your readers – the people you communicate with at work – are no different.
So how can you make your communication stand ……続きを見る
The basic aim of every business is to enhance stakeholder value. Whether you are keen on generating a huge response from a newspaper or magazine ad, a direct sales letter, or an Internet site, the b……続きを見る
To provide a balanced approach that speaks to “regular” people who may not be familiar with these life-changing concepts, as well as to depict a straightforward and actionable path to success for th……続きを見る
Guide and reference to fundraising techniques, things to consider, and contacts for new, small, and emerging Groups/ Organisations in the Charity Section seeking to improve their engagement with po……続きを見る
著者:Chris Harris
出版社: Chris Harris
発売日: 2014年03月08日
Social Network Marketing With NLP(Neuro-Linguistic Programming) is an advanced NLP training manual that will teach you how to influence others in marketing and social network marketing with NLP to g……続きを見る
著者:Jonathan Gabay
出版社: John Murray Press
発売日: 2011年05月27日
The books in this bite-sized new series contain no complicated techniques or tricky materials, making them ideal for the busy, the time-pressured or the merely curious. Write Persuasive Copy helps y……続きを見る
Modern risk management practices have failed miserably. We have seen corporate giants collapsing when they have the resources and advice that should have made their failures avoidable. So what went ……続きを見る
Attract Interest, Then Nail the Sale
With attention spans mercilessly short, you can't afford to approach customers with anything but the very strongest, most on-target pitch. Learn how to capture t……続きを見る
著者:Tim Prosch
出版社: McGraw Hill LLC
発売日: 2013年09月06日
Silver Living Now Book Award • Silver National Mature Media Award • APEX Award • Washington Post Book of the Month • Wealth and Money Management Award • Bronze Independent Publisher Book Award • For……続きを見る
Get your copywriting business going quickly and easily with this reality-based guide.
Marcia Yudkin reveals the surprising launch methods used most often by her dozens of copywriting protégés over t……続きを見る
著者:Rosalie Maggio
出版社: Penguin Publishing Group
発売日: 2009年04月07日
**For anyone who has ever searched for the right word at a crucial moment, the revised third edition of this bestselling guide offers a smart and succinct way to say everything
One million copies so……続きを見る
The only guide you’ll ever need to help you write better letters, whether for business or pleasure.
The world gets smaller and contacts get faster but whether it’s by computer or with pen-and-ink, t……続きを見る
著者:Erica Levy Klein
出版社: Turner Publishing Company
発売日: 1990年02月01日
You don't have to be especially "creative." And you can forget about writer's block. Because now, even if you've never written advertising before, there's a simple proven way to Write Great Ads!
Gre……続きを見る
Guidance and key pointers on writing a voluntary sector grant-aid application - things to consider and include from both an organisation applicant and potential grant-aid funder perspective be they ……続きを見る
4 EASY STEPS TO DRIVING EXEMPLARY COLLABORATION AND POSITIVE BUSINESS RESULTS
People don't always communicate well. It's a fact of life. But you don't have to be a helpless witness or participant in……続きを見る
著者:Ben Neiburger
出版社: Ben Neiburger
発売日: 2015年05月11日
We’re all getting older. And that’s the good news.
The bad news is that at some point most of us will need help. Help with living and help with dying. And the people most likely to provide that help……続きを見る
Tongue-in-cheek title notwithstanding, this book is a powerful entry-level pathway to a successful technical writing career. Let me help you cut through the morass of how-to books. With this simple ……続きを見る
YES! You can write your own copy is for people who can already think clearly and write reasonably well.
Most simply need to shift their focus a bit: talk benefits not features, show how they meet th……続きを見る
著者:Paul Lima
出版社: Paul Lima Presents
発売日: 2013年12月31日
Harness the Business Writing Process: E-mail – Letters – Proposals – Reports – Media Releases – Web Content. Ideal for anyone who has to write email, letters, proposals, reports, and web content. Do……続きを見る