Commercial Policy 7

This collection of papers challenges the conventional view of East Asian development driven by open and efficient markets and suggests that considerable diversity both at the institutional level and……続きを見る

Il libro vuole essere un manuale specifico e adatto all'impresa locale. Comprensibilie ed utilizzabile quotidianamente. Offre un'analisi del marketing focalizzata all'attenzione della comunicazione ……続きを見る

連續創業家&作家 崴爺、《流通快訊》發行人 張政發 知名作家 彭恵仙 專文推薦 行銷，是對人性溫柔地理解 看專業至上的徳國人，如何實現！ 30年資深行銷人ーー朱承天帶路，一起窺探歐洲徳國的行銷訣竅！ 　　為什麼……続きを見る

In 2008, the University of Pittsburgh Medical Centers (UPMC) hoisted its logo atop the U.S. Steel Building in downtown Pittsburgh, symbolically declaring that the era of big steel had been replaced ……続きを見る

進入二十一世紀，全球的經濟關係、經濟模式，以至企業管理等皆發生巨大的變化。企業管理人員要在新世紀之中洞悉市場的變化、消費文化的趨勢、管理人員的自我増值等，《管理新思維》正是一部不可不讀的管理著作。 ……続きを見る

This book analyses the political, economic and managerial challenges for policy makers and the air transport industry as they face climate change. Based on an overview of the scientific background a……続きを見る

China’s Global Reach looks at China’s emergence on the globe as a hegemonic power in the recent years. Moving beyond Volume I, this new volume empirically examines the most recent development of the……続きを見る

BRI and International Cooperation in Industrial Capacity: Country Cooperation Guide provides research reports on international production capacity and equipment-manufacturing cooperation of major co……続きを見る

This book explores the privatization of space and its global impact on the future of commerce, peace and conflict. As space becomes more congested, contested, and competitive in the government and t……続きを見る

面對今日競爭愈來愈白熱化、產品愈來愈同質化的市場，若是不懂得行銷，只會做業務推廣，只會賣價格，結果只會事倍功半；反之，若是懂得行銷，懂得賣價值，結果就會事半功倍。但是行銷該怎麼做，才是最簡而易行且最……続きを見る

行銷的重要性，大家都知道，但是如果你以為行銷就是在做廣告，那就大錯特錯！如果你以為行銷就是在玩噱頭、玩投機，那也是大錯特錯！其實，行銷在玩的是價值，有嚴謹的步驟和方法。科特勒如是說。陳宗賢教授則承襲……続きを見る

Wie viel Wert können wir in dem Unternehmen, in dem wir arbeiten, zum Ausdruck bringen? Wie können wir unser Potenzial am besten ausschöpfen? Welche Strategien gibt es, um mit Stresskontexten und üb……続きを見る

Cet ebook s’adresse à tous ceux qui veulent créer un business sur internet et gagner de l’argent. Dans cet ebook, vous verrez comment créer, automatiser et vendre en ligne avec système.io Cet ebook ……続きを見る

“So, to those who would like to leave their mark on this country I say: the stage is yours.” With these words Sheihk Mohammed summed up in his book "Flashes of Thought", the spirit of openness to th……続きを見る

"This entirely updated and enlarged Second Edition of a landmark reference/text continues to provide comprehensive coverage of every important aspect of policy studies--discussing concepts, methods,……続きを見る

Heterodox economics can provide a more complete and robust explanation of economic realities than orthodox (or mainstream) economics. Contemporary Issues in Heterodox Economics: Implications for The……続きを見る

This book explores the issue of energy poverty in post-communist Europe and shows how it is viewed and addressed through public policies. Energy poverty is severely affecting many parts of the Europ……続きを見る

台灣席夢思的一段精采故事， 是任一企業從定義產業價值切入， 全面擴散影響力的領導品牌之路。 那是星期天的上午，一半的巴爾的摩人在教堂裡， 另一半，在席夢思上。ー余光中《黒靈魂》 19世紀末的睡眠革命 造就15……続きを見る

¿Es la innovación algo mágico y azaroso, restringido a actos de inspiración de seres tocados por el destino o hay formas de hacerla accesible al resto de los mortales? Buscando respuestas, Innovació……続きを見る

Ampliar conocimientos sobre la historia del uso político de la TV y la radio. Analizar el diseño del mensaje mediante la propaganda y la comunicación política y sus tipologías. Profundizar sobre el……続きを見る

This book seeks to understand the simultaneous economic and political contributors to China's changing agricultural protection levels and the central government's choice of policy instruments to tax……続きを見る

The Political Economy of International Commodity Cartels examines how international commodity cartels in the 1930s were impacted not only by commercial rivalry, but also by international trade polit……続きを見る

Since the fall of man, the earth has groaned in pain alongside men in anticipation of a divine interruption to end the spell of pain and misery. Men have tried in their wisdom to control the hardshi……続きを見る

L’ouvrage présente des informations et analyses indispensables pour tout universitaire, journaliste, diplomate, cadre en entreprise, étudiant ou touriste curieux amené à travailler avec des Allemand……続きを見る

The Customs Duties, etc. Act 1763 is a pivotal piece of legislation that reflects the burgeoning complexities of British colonial policy in the aftermath of the Seven Years' War. This act, written i……続きを見る

後疫時代，國內旅遊正夯， 六大主題分類旅宿，探究各家品牌經營心法， 全方位了解市場，精準定位立於不敗！ 2020年受到新型冠狀肺炎（COVID-19）影響， 許多知名飯店品牌不敵疫情宣布退出市場， 留下來的品牌是如……続きを見る

The evergreen debate over government's involvement in business continues in earnest. Participants straddle all stakeholder groups, from the state itself to the private sector to the public at large.……続きを見る

La prima inchiesta globale sullo sfruttamento del lavoro contemporaneo. Tutto il mondo converge verso un’unica, pericolosa traiettoria politica: la negazione del conflitto sociale. Ma sotto l’illusi……続きを見る

"DER KLÜGSTE MANN, DER MIR JEMALS BEGEGNET IST." ROGER WILLEMSEN Es zieht sich eine Spur der Zerstörung von der Herrschaft der Finanzmärkte über die neuen Netzgiganten bis hin zur dynamisierten Mein……続きを見る

Il capitalismo è come un aereo entrato in un vuoto d’aria. Le sue ali hanno perso portanza e non si trova un sistema per tenere in volo l’apparecchio. In quindici anni, con il il tracollo delle bors……続きを見る