Industries 17

Social Media and Integrated Marketing Communication: A Rhetorical Approach explores social media in the areas of corporate identity, brand narratives, and crisis response from a rhetorical perspecti……続きを見る

The global film industry has witnessed significant transformations in the past few years. Regions outside the USA have begun to prosper while non-traditional production companies such as Netflix hav……続きを見る

This fascinating study focuses on an area neglected in previous studies of the media: the meetings between ordinary people and the media. Couldry explores what happens when people who normally consu……続きを見る

This book provides an explanation of key underlying economic principles, allowing the reader to come to a better understanding of the critical factors that structure and guide transport markets. Thi……続きを見る

Pulitzer Prize nominated journalist Wendy Melillo authors the first book to explore the history of the Ad Council and the campaigns that brought public service announcements to the nation through th……続きを見る

A compelling look at the global trends that have led to today's obesity crisis The planet's 1.6 billion overweight people by far outnumber the 700 million who are undernourished. This figure would h……続きを見る

Build the knowledge and understanding of garment technology essential to any designer In today's competitive fashion industry, it is essential that designers have a working understanding of garment ……続きを見る

Eye-opening and compelling, the overlooked world of freight shipping, revealed as the foundation of our civilization On ship-tracking websites, the waters are black with dots. Each dot is a ship; ea……続きを見る

A gripping biological detective story that uncovers the myth, mystery, and endangered fate of the world’s most humble fruit To most people, a banana is a banana: a simple yellow fruit. Americans eat……続きを見る

How could one companyーGeneral Motorsーmeet disaster on one continent and achieve explosive growth on another at the very same time? While General Motors was hurtling towards bankruptcy in 2009, GM’……続きを見る

The increasingly risky environment in which companies operate is characterized by a rising number of risk components, factors, sources, and drivers. The identification, evaluation, and management of……続きを見る

Quantitative Seismic Interpretation demonstrates how rock physics can be applied to predict reservoir parameters, such as lithologies and pore fluids, from seismically derived attributes. The author……続きを見る

Writers Workshop basic guide, Edition 3. Designed as a fun, basic guide to get writers writing their screenplays immediately. This covers the basics of plot, characters, dialogue, and screenplay for……続きを見る

Os investimentos feitos no Brasil na área de ciência e tecnologia nos últimos 15 anos alteraram de maneira profunda o quadro institucional e humano deste tipo de atividade no país. Grandes programas……続きを見る

The future of clean energy is no longer about science and technology; it's all about access to finance. The fossil fuel industry has been subsidized for decades with tax breaks and government backin……続きを見る

Chris L. Reissen is back with his next installment Luminaire a chilling air of new 2017 Poetry that delivers a blow to the Status Quo of literature. Finally a new breeze of intellectual awareness an……続きを見る

Content: YOU CAN, by George Matthew Adams AS A MAN THINKETH, by James Allen EIGHT PILLARS OF PROSPERITY, by James Allen FROM POVERTY TO POWER, by James Allen FOUNDATION STONES TO HAPPINESS AND SUCCE……続きを見る

Busines rules often seem complicated and the are often not well documented, which can lead to a lot of issues.. This book is designed to help the business analyst understand the differnt types of bu……続きを見る

EU-China Energy Cooperation Platform Project is funded by the European Union Foreign Policy Instrument Copyright European Union 2020. All Rights Reserved. 続きを見る

A new, incisive history of the transcontinental railroads and how they transformed America in the decades after the Civil War. The transcontinental railroads of the late nineteenth century were the ……続きを見る

Over the past ten years there has been a massive growth in call centres worldwide. These centres are said to represent the most dynamic growth area in white-collar employment internationally since t……続きを見る

中欧能源合作平台项目出版。 Published by EU China Energy Cooperation Platform © European Union. All Rights Reserved 法律免责声明 本杂志所表达观点和传达的信息的仅来自作者本人，而并不一定代表欧盟、中国……続きを見る

Taking a bottom-up perspective, this book explores local framings of a wide range of issues related to benefit-sharing, a growing concept in global environmental governance. Benefit-sharing in Envir……続きを見る

Value- and risk-oriented management is a holistic method of managing businesses. In this book both actuarial methods and methods pertaining to classical internal control and classical risk managemen……続きを見る

Fashion rules supreme in Korea with Seoul fast gaining its reputation as East Asia's leading style capital. From hanbok to hallyu, understated to experimental, and streetwear to high-end couture, Li……続きを見る

Chase's Dream Journal was written by Chase Edwards. Chase shares many dreams he's had throughout his 73 years of living. The majority of his dreams are covered between the years of 2010 and 2019. Al……続きを見る

God's manual for the media. Because God doesn't want you to be lied to. He loves you. So read and learn. After all, God's people are in bondage because they have no knowledge. Gain the knowledge, an……続きを見る

Finally! A perfect guide for aspiring video makers to dominate YouTube! Do you want to promote your business on YouTube? Do you want to make money by creating viral videos? If yes, then this book is……続きを見る

Who doesn't love fudge? It is probably not what you are thinking...but it is a style of fudge nonetheless. Have you ever wanted to build a haunted house, create fake peeling skin, build a robot cost……続きを見る

“Overdressed does for T-shirts and leggings what Fast Food Nation did for burgers and fries.” ーKatha Pollitt Cheap fashion has fundamentally changed the way most Americans dress. Stores ranging fro……続きを見る