Planning & Forecasting 13

Reinhard Ematinger und Sandra Schulze unterstützen Sie in diesem essential dabei, mit Struktur und Tempo wieder „vom Kunden aus“ zu denken und Ihre guten Ideen für Produkte und Dienstleistungen weni……続きを見る

A Must Reads for CEOs--everything that's on their radar--or that should be. CEOs have been a core HBR audience for decades. This is an opportunity to curate--and flag--a volume just for them. The i……続きを見る

Build the skills needed to compete in the highly competitive global business environment!This incisive book is a comprehensive introduction to contemporary multinational strategic leadership and man……続きを見る

This book takes an in-depth look at the software industry as a major factor in future global economic performance. It explores how software-based companies are a significant factor behind economic g……続きを見る

If the defining goal of modern-day business can be isolated to just one item, it would be the search for competitive advantage. And, as everyone in business knows, it's a lot harder than it used to ……続きを見る

Take a look into the future and discover the trends that are shaping our world Futurists are in the business of predicting the future. What do the most efficient futurists know? You’ll find the answ……続きを見る

A year's worth of management wisdom, all in one place. We've reviewed the ideas, insights, and best practices from the past year of Harvard Business Review to keep you up-to-date on the most cutting……続きを見る

The A to Z of Arts Management, Second Edition covers 97 topics about the management of arts and cultural organisations. Each section offers a theoretical and conceptual introduction to the topic, as……続きを見る

The global economic system is experiencing a profound period of rapid change. The emergence of globalised production and distribution systems, which bring together diverse constellations of economic……続きを見る

Das vorliegende essential enthält Grundlagen zu Design Thinking und ein Vorgehensmodell. Das Vorgehensmodell wird einmal überblicksartig mit seinen sieben Phasen und deren Zielsetzung, Aktivitäten, ……続きを見る

Your new business went online yesterday and you've got a marketing budget of zero. How are you supposed to create a movement around your product? How can you get to your first thousand - or million ……続きを見る

Implementing Key Account Management is a highly practical handbook that guides readers through the realities of rolling out a functional key account management programme. The book offers an integrat……続きを見る

Companies once relied on experience and intuition to make new product decisions. No more. In a digital world, all successful products and services require rigorous testing. HBS professor Stefan Thom……続きを見る

Essential reading selected from the pages of Harvard Business Review You want the most important ideas on management all in one place. Now you can have themーin a set of HBR's 10 Must Reads, availab……続きを見る

If leaders aren't integrating their digital offerings into a philosophy of Customer Success, they will be defeated in the next decade, because technical excellence and other traditional competitive ……続きを見る

Der zweite Band des zweiteiligen essentials gibt Handlungsempfehlungen zur Kundeneinbindung innerhalb des Innovationsprozesses. Der Schwerpunkt liegt dabei auf dem Vergleich und der richtigen Auswah……続きを見る

The must-read summary of Guy Kawasaki's book: "How to Drive Your Competition Crazy: Creating Disruption for Fun and Profit". This complete summary of the ideas from Guy Kawasaki's book "How to Drive……続きを見る

The Decision Maker's Playbook is an easy-to-use, “how-to” toolkit to improve managers' decision making, using visualisations, relevant examples and actionable checklists that cater to its main targe……続きを見る

How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually do service design to improve the quality and the interaction between serv……続きを見る

Is your company ready for the next wave of analytics? Data analytics offer the opportunity to predict the future, use advanced technologies, and gain valuable insights about your business. But unles……続きを見る

Agile Strategy is a practical guide for managers responsible for setting the strategic direction of their organisations in increasingly dynamic markets. Through its frameworks, tools and real-world ……続きを見る

With emerging technology transforming customer expectations, it's important to keep a laser focus on the experience companies provide their customers. Tomorrow's customers need to be targeted today!……続きを見る

While most managers are primarily concerned with being able to make decisions quickly, manage meetings efficiently and drive innovation, there is often little time for reflection in a business world……続きを見る

Until now, the literature on innovation has focused either on radical innovation pushed by technology or incremental innovation pulled by the market. In Design-Driven Innovation: How to Compete by R……続きを見る

Forecasting for the Pharmaceutical Industry is a definitive guide for forecasters as well as the multitude of decision makers and executives who rely on forecasts in their decision making. In virtua……続きを見る

Chinese multinationals have grown in size and increased their global presence dramatically over the last decade. They have emerged as formidable competitors for western incumbents. These firms have ……続きを見る

In an update of this bestselling book, innovation experts Jeff Dyer, Hal Gregersen, and Clayton M. Christensen build on what we know about disruptive innovation to show how individuals can develop t……続きを見る

Most executives have a big, hairy, audacious goal. But they install layers of stultifying bureaucracy that prevent them from realizing it. In this article, Jim Collins introduces the catalytic mecha……続きを見る

The best of W. Chan Kim and Renée Mauborgne’s articles on blue ocean strategy, all in one place. The seminal book Blue Ocean Strategy has sold over 4 million copies globally and is in print in 49 la……続きを見る

DISTINGUISHED FAVOURITE: Independent Press Awards 2017 Why are the New Zealand All Blacks the best rugby team in the world? How does the Kirov Ballet produce generation after generation of exception……続きを見る