Planning & Forecasting 97

The internet has changed the way consumers interact with companies. Businesses must maintain good levels of customer service in a digital world where old strategies may no longer suffice. This book ……続きを見る

Making the Invisible Visible is a study of Asian Americans in the workplace and provides a framework through which to transform the same qualities that are contributing to this invisibility phenomen……続きを見る

The Place Branding Yearbook 2010 examines the case for applying brand and marketing strategies and tactics to the economic, social, political and cultural development of places such as communities, ……続きを見る

Customer Experience is now the key differentiator as consumers and businesses alike decide among competing brands. The authors explore growing trends in Experience Psychology, Social Media and Neuro……続きを見る

This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone can be used as an indicator to target your market. Darroch provides practical ins……続きを見る

A case-study based guide which showcases the individuals within organizations who nurture and sustain brands and bring them to life through their everyday performance. Critical enough to remain cred……続きを見る

Understanding and Managing IT Outsourcing explains and illustrates how uncertainty and trust interact with each other, and how an understanding of this interaction is critical to success in IT outso……続きを見る

The authors explore how effective planning and communication helps business families around the world address growth challenges as they strive to become high performing multi-generation family enter……続きを見る

Conquering Global Markets offers assessments of the issues, statistics, cases, and best practices of mergers, acquisitions, joint ventures and alliances throughout the world. Using information glean……続きを見る

The second annual volume of the International Place Branding Yearbook; this collection looks at the case for applying brand and marketing strategies and to the economic, social, political and cultur……続きを見る

Presents new methods in scenario thinking, based on a mix of high-level research and top-level consultancy experience. The authors describe the logical bases of a range of scenario methods and provi……続きを見る

One of the first books to analyze business and financial aspects of sustainable transport and fuels systems and provides novel insights for researchers, managers, and politicians who work in energy ……続きを見る

Using current business examples and academic research, Tools for Systematic Problem-Solving educates managers and executives on how to systematically examine key assumptions to ensure survival and s……続きを見る

In a fast moving world, businesses need to keep up with data analysis and pattern spotting to identify future opportunities. Anne Lise Kjaer presents a unique methodology for global trend spotting a……続きを見る

Combining the expertise of two consultants and academics from East and West, this book provides an international guide for family businesses, showing how to identify and implement the best governanc……続きを見る

The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books……続きを見る

A structured guideline for development and implementation of business strategies, programs, and models with core sustainability values is then proposed and explicitly discussed, drawing upon managem……続きを見る

Advances in software, auction-based media, analytics, and big data have made it possible for the average marketer to compete with marketers with 100 times the spending power. Taking Down Goliath pro……続きを見る

Offers a vivid description of the ongoing transformation of the web into something that is widely recognized and that will have an enormous impact on how people work and live their lives in the futu……続きを見る

Meta-Luxury sets out to define the ultimate meaning of true luxury, exploring it as both a culture and business model. Through the concept of Unique Achievement and the drivers of Craftsmanship, Foc……続きを見る

In this new collection of articles on talent acquisition and retention, Adrian Furnham, author of The Elephant in the Boardroom , offers an engaging and witty look into the world of the talented man……続きを見る

We have spent the last three decades engaged in a pointless and irrelevant debate about the relative merits of privatization or nationalization. We have been arguing about the wrong thing while sitt……続きを見る

In Portfolio Management , Shan Rajegopal, a leading authority on innovation and project portfolio management, provides an integrated project portfolio management framework which links innovation, in……続きを見る

The Workplace Community offers a structured, practical guide to developing collaborative knowledge-based communities in the workplace, from introducing employees and managers to new ways of working,……続きを見る

Complexity is slowing companies down, costing them on average 10% of their profits. Based on cutting-edge research, this practical 'how to' guide will show businesses how to remove complexity to boo……続きを見る

The recent financial crisis has awakened a renewed sensibility to ethics in business and management, and an increasing interest in a better understanding of how ethics and economics are intertwined.……続きを見る

Using a platform of substantial theories and applications, this book explores approaches taken to university leadership, how leadership is formed, and challenges that leadership of universities expe……続きを見る

In the past talent was largely an issue for Human Resources personnel. Now, in an era characterized by workforce heterogeneity and changing environments, talent is an important issue for managers th……続きを見る

A discussion on the social complexity approach, where dialogue and stories allow for the degrees of freedom needed for the opportunities of emergence to take root. The authors focus on the experienc……続きを見る

The personal brand, like commercial brands, can become a means of affirming identity, highlighting ability and establishing reputation. Successful, stand-out people build their personal brand and ma……続きを見る