Communication 85

This bookdocuments and examines the history of technology used by consumers to serve oneself. The telephone’s development as a self-service technology functions as the narrative spine, beginning wit……続きを見る

This book provides students and practitioners with a comprehensive overview of the rules and principles associated with ethical advertising practices. With extensive research, and a variety of case ……続きを見る

This volume lays out the theoretical and methodological framework to introduce the concept of journalistic role performance, defined as the outcome of concrete newsroom decisions and the style of ne……続きを見る

The intersection of virtual and physical spaces at the heart of contemporary political protests is a pivotal element in new practices of activism. In this new and global ecology of dissent and activ……続きを見る

Communicative visuals, including written text, have a diverse range of forms and purposes. In this volume, the authors show that it is possible to both describe and explain the major properties of d……続きを見る

Faith-based organisations (FBOs) have long been recognised as having an advantage in delivering programs and interventions amongst communities of the same faith. However, many FBOs today work across……続きを見る

Administrators of academic professional and technical communication (PTSC) programs have long relied upon lore--stories of what works--to understand and communicate about the work of program adminis……続きを見る

In this monograph, Felicity Rash examines German colonialist texts through the lens of linguistics, using multiple analytic approaches in order to contribute to the study of ideological discourse. F……続きを見る

How can marketers navigate the growing array of marketing specialties, multiplying media options and data sources, and increasing content saturation to improve effectiveness and return on investment……続きを見る

A transformational approach to conflict argues that conflicts must be viewed as embedded within broader relational patterns and social and discursive structures. Central to this book is the idea tha……続きを見る

This book explores the arguments, appeals, and narratives that have defined the meaning of infertility in the modern history of the United States and Europe. Throughout the last century, the inabili……続きを見る

Free Speech on America’s K–12 and College Campuses: Legal Cases from Barnette to Blaine covers the history of legal cases involving free speech issues on K–12 and college campuses, mostly during the……続きを見る

As the availability and use of media platforms continue to expand, the cultural visibility of religion is on the rise, leading to questions about religious authority: Where does it come from? How is……続きを見る

Du télégraphe au satellite, des grandes agences de presse aux bases de données, l'internationalisation et la multiplication des réseaux et des flux de communication n'ont cessé de déplacer les borne……続きを見る

L'homme ou la femme moderne a tout aussi besoin que le citoyen de l'Antiquité d'apprendre à argumenter pour convaincre son interlocuteur ou son public, que ce soit dans sa vie professionnelle, dans ……続きを見る

Rhetorical Realism responds to the surging interest in nonhumans across the humanities by exploring how realist commitments have historically accompanied understandings of rhetoric from antiquity to……続きを見る

African audiences and users are rapidly gaining in importance and increasingly targeted by global media companies, social media platforms and mobile phone operators. This is the first edited volume ……続きを見る

This book concentrates on argumentation as it emerges in ordinary discourse, whether the discourse is institutionalized or strictly informal. Crucial concepts from the theory of argumentation are sy……続きを見る

Researching Multilingualism expertly engages with a new sociolinguistics of multilingualism, taking account of this new communicative order and the particular cultural and social conditions of our t……続きを見る

Television for Women brings together emerging and established scholars to reconsider the question of ‘television for women’. In the context of the 2000s, when the potential meanings of both terms ha……続きを見る

The use of images, particularly photography, has been steadily gaining popularity in academia, but there has not yet been a book that deals with the act and process of photo-taking in the field. Dra……続きを見る

First published in 1991, this book presents a comprehensive annotated bibliography of radio broadcasting. Its eleven chapter-categories cover almost the entire range of radio broadcasting ー with th……続きを見る

This volume focuses on the intersection of religion and media in China, bringing interdisciplinary approaches to bear on the role of religion in the lives of individuals and greater shifts within Ch……続きを見る

This book recounts the author’s spiritual transformation resulting from his encounter with new languages and cultures. This encounter allowed the author to transcend the boundaries imposed on him by……続きを見る

This book examines the challenges and possibilities of conducting cultural environmental history research today. Disciplinary commitments certainly influence the questions scholars ask and the ways ……続きを見る

Quatrième édition de cette référence incontournable qui, à l'aide de nombreux exemples, fait le point sur les grands débats, propose une cartographie des grandes théories dans le champ de la communi……続きを見る

Over the past few decades, psychologists have discovered that human reasoning is defective in surprising ways. We are beset by numerous biases and heuristics, which lead us to reason poorly about th……続きを見る

Writing centers in universities and colleges aim to help student writers develop practices that will make them better writers in the long term and that will improve their draft papers in the short t……続きを見る

Genre theory has focused primarily on the analysis of generic constructs, with increasing attention to and emphasis on the contexts in which such genres are produced, interpreted, and used to achiev……続きを見る

Writing Youth: Young Adult Fiction as Literacy Sponsorship shows how many young adult novels model for young people ways to manage the various media tools that surround them. Jonathan Alexander exam……続きを見る