Hospitality Marketing is an introductory textbook which shows readers how to apply the principles of marketing within the hospitality industry.
The fourth edition contains examples and case studies ……続きを見る
As the role of sport in society becomes ever more prominent and as sports organisations become increasingly influential members of the global community, so it has become more important than ever for……続きを見る
Tourism Marketing: In the Age of the Consumer offers a fresh and contemporary approach as an introductory textbook on tourism marketing. Six major themes along with the traditional core marketing pr……続きを見る
著者:Rachel Wood
出版社: Taylor & Francis
発売日: 2017年08月03日
Consumer Sexualities explores women’s experiences of shopping in ‘sex shops’ and using sexual commodities in their everyday lives. This enlightening volume shows how women take up sexual consumer ‘t……続きを見る
Als Werder Bremen im Sommer 2021 nach 40 Jahren aus der 1. Bundesliga abstieg, stand Marco Bode dem Aufsichtsrat des Klubs vor. In diesem Buch schildert er gemeinsam mit Dietrich Schulze-Marmeling, ……続きを見る
The sport of soccer has evolved immensely since its beginning around 2,000 years ago and is now considered the most popular sport in the world. The research related to the physical, psychological, a……続きを見る
Sport is big business; international in nature and the focus of much media and cultural attention. In this Very Short Introduction, Mike Cronin charts the history of sport, from its traditional orig……続きを見る
In the decade or more since publication of the first edition of Understanding Sport, both sport and wider global society have undergone profound change. In this fully updated, revised and expanded e……続きを見る
If you’re a serious shooter and reloader, you’ll find the cartridges you love ー and many you never dreamed of ー in this newest edition of the most widely read cartridge reference book ever publish……続きを見る
An accessible and fully cross-referenced A-Z guide, this book has been written specifically for students of sport studies and physical education, introducing basic terms and concepts. Entries cover ……続きを見る
Provides over 6,500 definitions of travel and tourism terminology, including the operating language of the travel industry, acronyms of organizations, associations, and trade bodies, IT terms, and b……続きを見る
There is more to Japanese sport than sumo, karate and baseball. This study of social sport in Japan pursues a comprehensive approach towards sport as a distinctive cultural sphere at the intersectio……続きを見る
An illustrated exploration of the design, meaning and symbolism of world football club crests.
Why is there a devil shown on the crest of Manchester United? Which club's crest motto is 'To Dare Is T……続きを見る
This cutting edge collection presents a political reading of the power of modern sport in Asia. Providing an interdisciplinary study of political and cultural tensions in Asia, past and present, thr……続きを見る
Dark Tourism, as well as other terms such as Thanatourism and Grief Tourism, has been much discussed in the past two decades. This volume provides a comprehensive exploration of the subject from the……続きを見る
The industry's longest-running publication for baseball analysts and fantasy leaguers, Ron Shandler's Baseball Forecaster, published annually since 1986, is the first book to approach prognosticatio……続きを見る
著者:Bob Stewart
出版社: Taylor & Francis
発売日: 2017年07月14日
Sport Funding and Finance provides a complete introduction to the macro-level and micro-level aspects of sport finance. It describes the evolution of sport from a kitchen-table operation into the so……続きを見る
Essentials of Youth Fitness is an evidence informed, practical guide for fitness and strength and conditioning professionals working with younger clientele. Backed by the American College of Sports ……続きを見る
Sport and film have historically been key components of national cultures and societies. This is the first collection dedicated to examining the intersection of these popular cultural forces within ……続きを見る
‘After all this time Frankie Dettori still ranks amongst the all-time greats of the sport’ LESTER PIGGOTT
‘An autobiography as gripping as any Dick Francis thriller’ YORKSHIRE POST
‘Endearingly hone……続きを見る
Music is an accumulation of mediators: instruments, languages, sheets, performers, scenes, media and so on. There is no musical objectin itself ; music must always be made again. In this innovative ……続きを見る
著者:James Crossley
出版社: Taylor & Francis
発売日: 2021年03月31日
Functional training develops the attributes and abilities required to perform tasks, skills and activities useful and relevant to daily life. Functional Exercise and Rehabilitation serves as an acce……続きを見る
In Scorecasting, University of Chicago behavioral economist Tobias Moskowitz teams up with veteran Sports Illustrated writer L. Jon Wertheim to overturn some of the most cherished truisms of sports,……続きを見る
While rivalry is embedded in any sporting event or performance, soccer, the world’s most popular mass spectator sport, has been an emblem of such rivalries since its inception as an organized sport.……続きを見る
For the first time, this book examines the strategies of leaders of emerging nations to use sport as a tool for reaching social, economic, cultural, political, technological or environmental goals a……続きを見る
Increasing concerns over climate and environmental change, the global economic and financial crisis and impacts on host communities, audiences, participants and destinations has reinforced the need ……続きを見る
The Game of Our Lives is a masterly portrait of soccer and contemporary Britain. Soccer in the United Kingdom has evolved from a jaded, working-class tradition to a sport at the heart of popular cul……続きを見る
The epic exploration of football in the twenty-first century through the prism of sociology, politics, and economics, by David Goldblatt, the critically acclaimed author of The Ball is Round.
'David……続きを見る
The use of psychological interventions and counselling strategies has become a central part of injury prevention, rehabilitation, and return to participation process. The Psychology of Sport and Per……続きを見る
Prepare-se para conhecer a "bíblia da tática". Em A pirâmide invertida, o britânico Jonathan Wilson refaz todo o roteiro histórico da tática no futebol. Desde as origens do jogo, quando o caos ainda……続きを見る