A special, première release of this groundbreaking book on the art of advertising and brand management to coincide with the 2018 Cannes Lions International Festival of Creativity.
A collection of es……続きを見る
著者：Changchun Xuan
出版社： Taylor & Francis
発売日： 2022年09月30日
The book aims to evaluate social media users’ attitude towards social media advertising in mainland China.
By conducting a large-scale national survey in China (N = 4,172), the author systematically……続きを見る
Social media initiatives, when effectively used and correctly monetized, can engage customers better and provide higher ROI rates than traditional marketing and sales initiatives. This book presents……続きを見る
In Starten met Copywriten leer je alles over het schrijven van commerciële teksten. Alles om jouw teksten leesbaar, vindbaar en conversiegericht te schrijven.
Van het AIDA model in salespages tot st……続きを見る
Vordiplomarbeit aus dem Jahr 2006 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 2,0, Universität Hamburg, Sprache: Deutsch, Abstract: Es gibt vi……続きを見る
