ａｎ - Commercial Illustration 1

Architectural discourse and practice are dominated by a false dichotomy between design and chance, and governed by the belief that the architect’s role is to defend against the indeterminate. In Arc……続きを見る

Visualizing Research guides postgraduate students in art and design through the development and implementation of a research project, using the metaphor of a 'journey of exploration'. For use with a……続きを見る

Poor requirements management is one of the top five contributors to poor project performance. In extreme, safety critical or emergency-relief situations, failure to satisfy the real needs of the pro……続きを見る

This book describes a structured sketching methodology to help you create alternative design ideas and sketch them on paper. The Five Design-Sheet method acts as a check-list of tasks, to help you t……続きを見る

A complete guide to freelance graphic design-created specifically for design students Why wait until you graduate? Freelancing is a great way to jumpstart your career in graphic design. It lets you ……続きを見る

Dieses essential stellt ein neues archetypisches Modell zur Markenführung vor, mit dem Marken relevanter und emotionaler positioniert werden können. Die Grundlage ist die Analyse der in den vergange……続きを見る

Create a powerful brand identity and learn how to communicate your brand's values. With this ultimate branding guide, you will learn the basics of branding and how to make your business come to life! 続きを見る

Packaging is ephemeral - its purpose is to be 'wasted' once we've removed the product it contains. Whilst we are encouraged to 'reduce, re-use and recycle', Designing for Re-Use proposes that domest……続きを見る

Designers, Visionaries and Other Stories unpacks the complex and crucial debates surrounding sustainable design to deliver a compelling manifesto for change, at a time of looming ecological crisis, ……続きを見る

Published to instant acclaim in 2005, our best selling-áHow to Be a Graphic Designer without Losing Your Soul-áhas become a trusted resource for graphic designers around the world, combining practic……続きを見る

Janis Birkeland presents the innovative new paradigm of 'Positive Development' in which the built environment provides greater life quality, health, amenity and safety for all without sacrificing re……続きを見る

The fully updated single-source guide to creating successful packaging designs for consumer products Now in full-color throughout, Packaging Design, Second Edition has been fully updated to secure i……続きを見る

A witty, personal and entertaining reflection on the history and meaning of paper during the (passing) era of its universal importance. Paper serves nearly every function of our lives. It is the tec……続きを見る

This stylish introduction to fashion drawing is aimed both at practicing designers who want to brush up their skills, and at wannabe designers and fashion enthusiasts who want to learn how to design……続きを見る

The deadpan cartoon adventures of an expressionless, wordless, trouserless man, whose presence seems to go unnoticed. Enter the extraordinarily ordinary world of a half-dressed man. In the world of ……続きを見る

The long awaited follow-up to our all-time bestseller Thinking with Type is here. Type on Screen is the definitive guide to using classic typographic concepts of form and structure to make dynamic c……続きを見る

Design Research Through Practice: From the Lab, Field, and Showroom focuses on one type of contemporary design research known as constructive design research. It looks at three approaches to constru……続きを見る

Design Management Case Studies provides an unusual and timely contribution to knowledge of the management of product and service innovation. The six case studies described are from large and small c……続きを見る

Optimization techniques offer immense potential for the improvement of performance-driven design, since they allow the adoption of an holistic approach. This can lead to great advantages: optimal de……続きを見る

Branchenübergreifend ist die Verlagerung von den klassischen Medien hin zur digitalen Markenführung zu beobachten. Dabei sind deren Ziele klar definiert - effektiver, messbarer, emotionaler. Jedoch ……続きを見る

This is a study of the forms and institutions of print - newspapers, books, scholarly editions, publishing, libraries - as they relate to and are changed by emergent digital forms and institutions. ……続きを見る

Ethnography for Designers teaches architects and designers how to listen actively to the knowledge people have about their own culture. This approach gives structure to values and qualities. It does……続きを見る

Bag, tag, and label design is critical in the world of marketing and sales, yet can be challenging to execute successfully. The Big Book of Bags, Tags and Labels is a unique visual collection featur……続きを見る

Inclusive design not only ensures that products, services, interfaces and environments are easier to use for those with special needs or limitations, but in doing so also makes them better for every……続きを見る

Designing and Executing Strategy in Aviation Management is designed to provide an intensely practical guide to this critically important topic. Comprehensive in coverage and easy-to-read in style, i……続きを見る

In Design for Services, Anna Meroni and Daniela Sangiorgi articulate what Design is doing and can do for services, and how this connects to existing fields of knowledge and practice. Designers previ……続きを見る

Where do powerful strategies come from? How do some companies develop strategies that enable them to outperform others regardless of the state of their industry or the economic climate? How does a c……続きを見る

Dr Pechlaner and Dr Innerhofer, the editors of Competence-Based Innovation in Hospitality and Tourism, argue that the industry operates within highly challenging and competitive environments. Changi……続きを見る

Design for Policy is the first publication to chart the emergence of collaborative design approaches to innovation in public policy. Drawing on contributions from a range of the world’s leading acad……続きを見る

Katya Mandoki advances in this book the thesis that it is not only possible but crucial to open up the field of aesthetics (traditionally confined to the study of art and beauty) toward the richness……続きを見る