Dieses Open-Access-Essential erläutert die Entwicklung eines digitalen Besuchermanagementsystems für Destinationen von der Bedarfsermittlung bis zur Implementierung und Ausspielung. Zunächst müssen ……続きを見る
Museums, Identity and Family Practices locates museum participation and meaning making in the realm of everyday family practices, which are central to understanding the role museums play in family s……続きを見る
Heritage is a social construction rooted in modern and contemporary societies. It is commonly a positive assessment of many elements of the physical and human environment (e.g. ecosystems and landsc……続きを見る
From exotic spa treatments to euthanasia, this book examines the background and social context of medical tourismーthe practice of traveling for health care. This work also documents how this indust……続きを見る
Hospitality Marketing is an introductory textbook which shows readers how to apply the principles of marketing within the hospitality industry.
The fourth edition contains examples and case studies ……続きを見る
Learn the timeless principles behind successful hotel revenue management and how to effectively apply these principles to your hotel. These are proven techniques used by the best revenue managers to……続きを見る
- Definir y establecer las tareas de limpieza vinculadas a los tipos de intervención apreciando el valor de la higiene y reconociendo los riesgos derivados de la actuación, para ajustarla al centro ……続きを見る
著者：Sang-hoon Jang
出版社： Taylor & Francis
発売日： 2020年02月05日
A Representation of Nationhood in the Museum examines how the National Museum of Korea, as a national repository of material culture and the state’s premier exhibition facility, has shaped and been ……続きを見る
Being a hotel revenue manager requires mastering complex systems, keeping abreast of evolving technologies and adapting to continuous change. To be successful, the best revenue managers repeatedly a……続きを見る
Experience the joy-and profits-that come from managing your own bed and breakfast!
Whether you already know the magic that comes with owning a B&B or you are at the planning stage, the fourth editio……続きを見る
Recent years have seen a radical transformation of conventional tourist marketing and experience. The use of exotic locations in Hollywood films has allowed global audiences to enjoy distant places.……続きを見る
著者：Pat Hanlon
出版社： Taylor & Francis
発売日： 2006年12月14日
Global Airlines: Competition in a Transnational Industry presents an overview of the changing scene in air transport covering current issues such as security, no frills airlines, ‘open skies’ agreem……続きを見る
IN-DEPTH EBOOK GUIDE TO THE BEST SOCIAL MEDIA PRACTICES FOR HOTELS: Find inspiration for your hotelsocial media campaign by reading HOTELS’ Best Social Media Practices Guide, which features more tha……続きを見る
Climate Change and Coastal Tourism includes case studies on climate change and coastal tourism that explore current threats to, and consequences of, climate change on existing tourism coastal destin……続きを見る
How can huge populations be fed healthily, equitably and affordably while maintaining the ecosystems on which life depends? The evidence of diet’s impact on public health and the environment has gro……続きを見る
著者：Vania Vigolo
出版社： Springer International Publishing
発売日： 2017年04月08日
This book provides an in-depth analysis of the older-tourist market, and of the challenges and opportunities created by population ageing from a tourism marketing perspective, by combining a demand-……続きを見る
Most people think hotel employees are effortlessly cheerful, naturally helpful, and genuinely like their work.
Most people are wrong.
Find out what really goes on in the world of hospitality with th……続きを見る
El concepto de comercio justo aplicado al ámbito del turismo proporciona una visión autocrítica que cuestiona algunas visiones demasiado optimistas sobre el papel de este sector en el crecimiento ec……続きを見る
Este libro ofrece una lectura en clave positiva del papel del turismo en la sociedad contemporánea. El guión expositivo de la obra gira acerca de dos elementos clave: la figura del turista, auténtic……続きを見る
Esta obra pretende ser una iniciación a los principales mecanismos de planificación del espacio turístico. Con esta finalidad, se presentan los conceptos teóricos y los instrumentos y procedimientos……続きを見る
Comparing the major Pacific Rim cities of Sydney, Hong Kong and Shanghai, this book examines world city branding. Whilst all three cities compete on the world's stage for events, tourists and invest……続きを見る
This report documents tourism sector investment priorities of the Asian Development Bank (ADB) and the governments of Cambodia, the Lao People's Democratic Republic, Myanmar, and Viet Nam. It highli……続きを見る
著者：Jan Mosedale
出版社： Taylor & Francis
発売日： 2016年03月10日
Tourism has become increasingly shaped by neoliberal policies, yet the consequences of this neoliberalisation are relatively under-explored. This book provides a wide-ranging inquiry into the partic……続きを見る
著者：Duncan Light
出版社： Taylor & Francis
発売日： 2016年03月23日
For many in the West, Romania is synonymous with Count Dracula. Since the publication of Bram Stoker's famous novel in 1897 Transylvania (and by extension, Romania) has become inseparable in the Wes……続きを見る
Tourism Marketing for Developing Countries examines media strategies used by destinations in Asia, the Middle East and Africa to battle stereotypes, negative images and crises in order to attract to……続きを見る
Social media is fundamentally changing the way travellers and tourists search, find, read and trust, as well as collaboratively produce information about tourism suppliers and tourism destinations. ……続きを見る
Building a Travel Risk Management Program: Traveler Safety and Duty of Care for Any Organization helps business and security professionals effectively manage traveler risk by showing them how to bui……続きを見る
In today’s world, the need to eliminate natural and human-made disasters has been at the forefront of national and international socio-political agendas. The management of risks such as terrorism, l……続きを見る
Dr Pechlaner and Dr Innerhofer, the editors of Competence-Based Innovation in Hospitality and Tourism, argue that the industry operates within highly challenging and competitive environments. Changi……続きを見る
