This textbook provides a comprehensive overview of identity-based brand management based on current research. The authors focus on the design of the brand identity, which covers the internal perspec……続きを見る
Though the progress of technology continually pushes life toward virtual existence, the last decade has witnessed a renewed focus on materiality. Design, Mediation, and the Posthuman bears witness t……続きを見る
Reading Graphic Design in Cultural Context explains key ways of understanding and interpreting the graphic designs we see all around us, in advertising, branding, packaging and fashion. It situates ……続きを見る
Ob Fußball, Kampfsport oder Gymnastik: Dieses Buch zeigt Verantwortlichen in Sportvereinen, wie sie eine langfristige Strategie entwickeln können, die eine starke, attraktive Vereinsmarke schafft, d……続きを見る
There is a huge scarcity of good, practical resources for designers and students interested in minimizing the environmental impacts of products. Design + Environment has been specifically written to……続きを見る
