著者：Wided Batat
出版社： Taylor & Francis
発売日： 2020年12月28日
Experiential marketing has become an indispensable tool for all types of businesses across multiple sectors. This book provides an all-encompassing, practical, and conceptual map of contemporary exp……続きを見る
著者：Wided Batat
出版社： Taylor & Francis
発売日： 2019年01月28日
Why do some brands make us feel good, while others frustrate us? What makes us engage with certain brands, rebuy the same products, return to the same store or revisit the same destination over and ……続きを見る
