Echo - Direct Marketing 1

"Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life." ー Advertising legend David Ogilvy Scientific Advertisin……続きを見る

Uno de los libro mas importantes del marketing directo y del copywriting. Si quieres escribir anuncios, cartas de venta y copywriting efectivos entonces tienes que leer MI VIDA EN PUBLICIDAD de Clau……続きを見る

“This book will radically boost your sales. Feeling good about yourself afterwards will just be a nice side effect” (Mark Joyner, author of The Irresistible Offer). This book is about marketing. But……続きを見る

Claude Hopkins est un des grands noms de la publicité. Il a transformé ce qui n'était que de la réclame en un outil essentiel au commerce. Vénéré par tous les grands publicitaires, dont David Ogilvy……続きを見る

The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they ar……続きを見る