“Fascination . . . the most powerful of product attachments . . . this pioneering book helps us approach . . . the concept in a thoughtful . . . practical manner.” ーTom Peters, national bestselling……続きを見る
The New York Times–bestselling author shows you how the perfect words can captivate your customers and how your brand can harness the force of attraction.
Why is Jägermeister the most popular brand ……続きを見る
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In the late 2000s, the United States ran one o……続きを見る
To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here:
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In the summer of 2021, Netflix announced its p……続きを見る
To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here:
categorypirates.substack.com
When you hear the word "Facebook," what comes ……続きを見る
To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here:
categorypirates.substack.com
One of the most common questions entrepreneurs……続きを見る
To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here:
categorypirates.substack.com
Most entrepreneurs and business strategists be……続きを見る
2022 Edition
Have you written a book but don’t know how to go about getting it published? Have you published a book but are hunting for more ways to improve your bottom line? Are you looking to dist……続きを見る
In this book, readers will find the inspiration needed to expand social media presence and add an appealing new dimension to branding and marketing efforts.
Social media has exploded, not only for i……続きを見る
