The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design.
Winning today isn’t about beating ……続きを見る
To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here:
categorypirates.substack.com
In the summer of 2021, Netflix announced its p……続きを見る
Optimize the Role of the Project Sponsor
The project sponsor is critical to project success, yet it is a role that is often assigned to a member of the organization with little knowledge or training……続きを見る
