I.E.M.A. - Business Communication 1

This book offers a comprehensive guide to establishing marketing organizations and teams based on Agile principles. By emphasizing a customer-centric mindset, flexible structures, cross-functional c……続きを見る

Les publics sont désormais intolérants au délai de réponse, et le silence est devenu inacceptable dans les situations de crise. Cet ouvrage vise donc à donner les clés pour préparer une communicatio……続きを見る

In diesem essential erfahren Sie, wie Sie als Forscher*in ansprechende Texte über Ihre Arbeit schreiben, die Aufmerksamkeit in der Öffentlichkeit generieren. Sie erhalten eine Einordnung, welche Inh……続きを見る

The 'Why' Behind Every 'What' - Aligning Actions with Your Core Values Many people talk about values as being 'respect, honesty, truth and integrity. Dixie Carlton challenges this in ways that will ……続きを見る

« Une image vaut mille mots ». Cette citation de Confucius est souvent utilisée pour montrer la place de plus en plus grande que les photos et les vidéos prennent dans la communication des entrepris……続きを見る

This new edition of Professional and Business Communication is an ideal core communications textbook for students on business, management, and professional courses preferring a practice-focused and ……続きを見る

Love knitting but not so hot on accounting? A whiz on a sewing machine but no good with a spreadsheet? Then this book is for you! Craft is now a viable career choice. Shoppers are choosing handmade ……続きを見る

Non-Fiction Publishing is a journey laden with Challenges Whether you're writing non-fiction ebooks, or selling your expertise as a writer of blogs and articles, the business of being a writer is ex……続きを見る

Want to be more memorable and persuasive? Whether you're talking to a client, writing an email or just entertaining over the dinner table, you have to know and practice essential techniques for gett……続きを見る

Technical writing is about communicating key information to the people who need it. It might be a manual for an application, a guide to using heavy machinery, or a diagnostic aide for medical practi……続きを見る

Engaging with customers through social media is essential for businesses in this day and age. Writing for social media can be difficult to get right and even big brands can get it very wrong. This b……続きを見る

Technically-minded people can struggle with business writing and many businesses get it wrong, losing their readers in avalanches of acronyms and jungles of technical jargon. It doesn’t have to be t……続きを見る

A persuasive, well-written business case can win over the decision makers in your organisation and get you the all important approval you need for your business idea. In this book you’ll discover th……続きを見る

From the author of How to Say It, the million-copies-sold bestseller If you want to improve your conversational skills--and achieve greater levels of personal and professional success--The Art of Ta……続きを見る

From Cascade to Conversation challenges organisations to rethink how they communicate with their employees. It argues that organisations have lost control of the message – if they ever had it. Peopl……続きを見る