PhD - Marketing & Sales 1

The foundational and wildly popular go-to resource for influence and persuasionーa renowned international bestseller, with over 5 million copies soldーnow revised adding: new research, new insights,……続きを見る

Powerhouse marketing expert, narrator of Netflix's Buy Now documentary, shows how today's biggest brands are using cult-like tactics to capture not just your wallet, but your devotion. From viral le……続きを見る

Uncertainty has an upside. In Think by Design (TBD), you’ll practice a hands-on approach to combine design thinking and experiential learning in business education. Our world’s biggest challenges pu……続きを見る

This book examines how consumers are protected on the online marketplace in the context of ASEAN countries. While many sectors have been badly affected by the COVID-19 pandemic, e-retailing is one o……続きを見る

Get ready to dive headfirst into one of the hottest, funniest, and most lucrative corners of cryptocurrency. The No-B.S. Guide to Making a Killing in Solana Meme Coins is your all-access pass to lau……続きを見る

An analysis of U.S. ISBN data by ProQuestª affiliate Bowkerª reveals that the number of self-published titles in 2013 increased to more than 458,564–and this is only for self-published titles. No ma……続きを見る

“This book will radically boost your sales. Feeling good about yourself afterwards will just be a nice side effect” (Mark Joyner, author of The Irresistible Offer). This book is about marketing. But……続きを見る

The purpose of this book is to examine the influence of sWOM and provide guidance on how to operationalize its growing power. Each day, millions of consumers venture online to search and exchange pr……続きを見る

Social media influencers rule the world! Gone are the days of worshipping movie stars and athletes only for their talent. Everyday people are fast becoming the new celebrities and thus influencers f……続きを見る

How to Win a Merchant Dispute or Fraudulent Chargeback Case features ways to deal with disputes from customers and clients about products and services and what to do about fraudulent credit card cha……続きを見る

Are you ready to turn your expertise into a profitable online venture? Discover the secrets of successful course development and unlock the unlimited income potential waiting for you in the digital ……続きを見る

Are you tired of the daily grind and yearning for a life of financial freedom? Look no further than "Laptop Millionaire: Unleashing Your Wealth Potential and Building a Laptop-Based Empire." This ca……続きを見る

This book provides insights and process details of how to design and build disruptive innovations, so that you are not flying blind or just throwing darts in an effort to pivot/expand to the online ……続きを見る

Marketers don't need more data. Between keyword lists, search volumes, and backlinking opportunities, they need to unwind that data and make sense of it all. As customer behavior evolves, simple hac……続きを見る

The 4th edition is newly revised in 2023 and includes a forward by Pravin Shekar, The Outlier Marketer and Former Interim CEO of ESOMAR! This book will help marketers, brand managers, and advertisin……続きを見る

This book looks at the best of the best of sonic logos from the people who gave them notes. Whether you consider them to be music to your ears or earworms, these are the ten most ***note***worthy so……続きを見る

An "exciting and engaging" investigation (Jonah Berger) of the secret, tangled emotional relationships people have with thingsーdrawing on cutting-edge findings from the fields of psychology, neuros……続きを見る

A revelatory guide on how to build, sustain and grow a brand. A brand is either beloved, or it’s noise. We live in a fast-paced world of immediate gratification where consumers can listen to any son……続きを見る

WHAT OTHERS ARE SAYING ABOUT THE BOOK “Sujata Ramnarayan’s excellent book does several things that I have not seen in other treatments of this subject. She takes a reasoned perspective on a topic th……続きを見る

Fill your calendar with paying clients. Angela confessed to me, “When my office phone rings, I start to panic. I know I am good at my job, but when I get asked questions over the phone I find myself……続きを見る

Engaging, practical, and immediately useful for any business and its messengers on how to talk about their business and connect with their customers. The vast majority of word of mouth happens offli……続きを見る

100 Ways to Gain More Success is a combination of 10 short books that each features 10 ways to build your business through promotion, using videos, or otherwise expanding your influence. The book is……続きを見る

"Jim Crimmins explains what really drives human behavior. For anyone who hopes to influence what people do or what they buy, Jim's book is required reading." ーKeith Reinhard, chairman emeritus of D……続きを見る

Volunteer Fundraising Simplified breaks fundraising down into basic steps so anyone can be a volunteer fundraiser, make a tremendous difference to a nonprofit, with the added bonus of feeling great ……続きを見る

THE BASIC GUIDE TO CREATING A SUCCESSFUL FACEBOOK AD CAMPAIGN features an overview of the key steps you need to take to set up an ad campaign, assess the results, and make changes for even better ad……続きを見る

INCREASE YOUR IMPACT AND INFLUENCE features different ways to share your message in multiple formats in order to reach your intended audience in the ways they prefer to get that message. This messag……続きを見る

The Grateful Dead is one of the most popular bands of all time and they have enjoyed incredible relevance to this day. But let's admit it, they were not exactly poster boys for corporate America. In……続きを見る

HOW TO GET PUBLISHED AND DEAL WITH COPYRIGHTS, CLIENTS, CO-WRITING, AND CONTRACTS covers a range of topics for both full-time and part-time writers -- from finding publishers and agents and getting ……続きを見る

**Earn College Credit with REA’s Test Prep for CLEP Principles of Marketing Everything you need to pass the exam and get the college credit you deserve.** REA leads the way in helping students pass ……続きを見る

Caveman marketing tactics no longer work. It used to be that if we took out enough ads, bought enough impressions, and had a persuasive message, we could wear them down until they eventually bought.……続きを見る