Now fully revised and updated for its seventh edition, Inside Book Publishing is the classic introduction to the book publishing industry.
The book provides excellent overviews of the main aspects o……続きを見る
Scoring Points is the compelling and dramatic inside story, told from a project point of view, of how the Tesco Clubcard was conceived, launched and developed. It explains in detail how Tesco collec……続きを見る
How To Build Your Author Brand by Phillip Pulliam is the ultimate guide for writers looking to establish a powerful and lasting presence in the literary world. From creating a memorable personal bra……続きを見る
Vom Erfolg der Hip-Hop-Kultur inspirieren lassen Hip-Hop ist die bedeutendste popkulturelle Strömung unserer Zeit. Rap dominiert die Charts, Streetwear und Sneakers prägen die Mode und aus der Hip-H……続きを見る
Embark on an artistic journey with "Illustration Trends 2024," your definitive guide to the cutting-edge world of graphic illustration. This comprehensive volume explores every facet of contemporary……続きを見る
Everyone’s Talking About It. But Nobody Knows What They’re Talking About.
Social Media Examiner’s 2018 Social Media Marketing Industry Report found that only 10% of respondents strongly agree that……続きを見る
Los horizontes de la ciencia del marketing se amplían continuamente. El marketing empresarial también se está desarrollando, cada vez más entrelazado con muchos aspectos y mostrando un papel cada ve……続きを見る
Unlock the full potential of your small business with "Digital Marketing: A Small Business Owner's Guide to Thriving Online." This comprehensive eBook is tailored specifically for entrepreneurs and ……続きを見る
Your Definitive, Up-to-Date Guide to Marketing MetricsーChoosing Them, Implementing Them, Applying Them
This award-winning guide will help you accurately quantify the performance of all your marketi……続きを見る
Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, Second Edition, is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and signifi……続きを見る
Marketing Strategy & Management provides students with a thorough step-by-step exploration and grounding in marketing strategy concepts, processes and models. Topics covered include: marketing plann……続きを見る
Here’s the truth: Your business can scale without sacrificing your time, family, or health. And you can do so while impacting more lives than you ever thought possible by leveraging a one-to-many mo……続きを見る
I have been in IT for several years and have tried many systems to get success. Unfortunately, when starting out in a new direction with your career mistakes are made. Most of these mistakes are due……続きを見る
Die Corona-Krise beschäftigt die Welt seit Dezember 2019. Die Pandemie betrifft die Menschen nicht nur gesundheitlich, sondern auch in ihrem sozialen und wirtschaftlichen Handeln. Davon ist auch die……続きを見る
This easy to use resource opens windows to the world of marketing through cases that are vibrant and engaged, links that allow you to explore topics in more detail and content to encourage relating ……続きを見る
A book unlike any other customer service guide, Willie’s Way translates Willie’s common-sense wisdom into simple, practical applications. Each chapter looks at one of the six service secrets and exp……続きを見る
Will your business relationships suffer or be saved by your ability to communicate?
Like it or not, professional relationships are impacted - positively or negatively - by the ability to communicate……続きを見る
No passion, no conversation. No conversation, no word of mouth. No word of mouth, no successful business.
If you think you are in the marketing business, think again. You’re in the people business, ……続きを見る
Selling your book can be tiring, labor intensive and stressful. Spending a short time each day on Social Media Networking can relieve all that. Take advantage of this 'at your fingertips' cost-effec……続きを見る
Book Bloggers Sell Books! Updated edition with new how-to info, tips and links to show how book bloggers help sell your books, how to find the right book blogger, what to ask, where to find cost-eff……続きを見る
Essay aus dem Jahr 2009 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Ekonomická univerzita v Bratislave (Marketingmanagement), Sprache: Deutsch, Abst……続きを見る
Seminar paper from the year 2009 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2, University of Southampton, language: English, a……続きを見る
Your digital marketing firm is failing your business, not delivering on the kind of passion, commitment, and innovation they promised. To ensure that you're getting the best, you need to know how to……続きを見る
You hate politicians. Who doesn't in today's world? But you have more in common with politicians than you may think: you both need a proven, foolproof marketing system to succeed in today's tumultuo……続きを見る
Now fully revised and updated for its sixth edition, Inside Book Publishing is the classic introduction to the book publishing industry.
Giles Clark and Angus Phillips offer authoritative coverage o……続きを見る
The author, Dr Hugh Phillips, is recognised internationally as an expert in the psychology of shopping behaviour and its application to in-store marketing. He holds a PhD in the Cognitive Psychology……続きを見る
Develop and harness a powerful, sustainable word-of-mouth movement
How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already for……続きを見る
Attention fellow entrepreneurs!
Are you looking for ways to make more money online?
The problem at the moment is you end up spending money on new approaches that don't pan out.
It would be good to e……続きを見る
The First How-To Strategy Guide to Transmedia Storytelling
“Phillips’s book is a powerful tool for anyone who wants to make a career for him- or herself within the world of transmedia. Through her g……続きを見る
