The Advertising Handbook provides a critical introduction to advertising and marketing practices today. Contributions from leading international scholars and practitioners offer extended coverage of……続きを見る
著者：Helen Powell
出版社： Taylor & Francis
発売日： 2013年04月17日
The rapid growth of promotional material through the internet, social media, and entertainment culture has created consumers who are seeking out their own information to guide their purchasing decis……続きを見る
