SJ - Hospitality, Tourism & Travel 1

Venture through the pages of How Consumers Pick a Hotel to learn the steps of selecting a target and using consumer behavior applications to segment the market to reach your target. Much as a consum……続きを見る

How does it feel to live and work in the world's most beautiful and luxurious tropical island resort, surrounded by white sandy beaches and aquamarine seas? How does it feel to be in the lap of luxu……続きを見る

Heard the one about the airline that has introduced 'corpse cupboards' on new planes to cope with the number of people who die in the air? Heard the story about the First Class air hostess who got f……続きを見る

What makes a restaurant hot? Whose name do you need to drop to get a table? Why is one place booked solid for the next nine months while somewhere equally delicious is as empty and inhospitable as t……続きを見る

Sustainable Tourism in the Americas introduces the reader to the establishment of sustainable tourism across the region. It examines questions such as 'what is really meant by sustainable tourism?' ……続きを見る

Libro especializado que se ajusta al desarrollo de la cualificación profesional y adquisición del certificado de profesionalidad "HOTR0110. DIRECCIÓN Y PRODUCCIÓN EN COCINA". Manual imprescindible p……続きを見る

- Aplicar los métodos precisos y operar los equipos para la conservación y regeneración de géneros crudos, semielaborados y las elaboraciones básicas para preparar productos de repostería. - Organiz……続きを見る

Tourism as a Resource-based Industry presents the conceptual framework of the Norwegian economic geographer Sondre Svalastog and functions as a practical tool for analyzing and identifying resources……続きを見る

'Something strange occurs to guests as soon as they check in. Even if in real life they are perfectly well-mannered, decent people with proper balanced relationships, as soon as they spin through th……続きを見る

Os eventos podem ser festivos, técnicos, culturais esportivos... e podem reunir desde alguns convidados até milhares de pessoas, como a Copa do Mundo. Seja qual for o tipo ou o tamanho, um evento é ……続きを見る

Employer Branding (EB) aims to assist businesses in becoming the employer of choice for potential employees, and provides hands-on tools in attracting, developing and retaining people. Employer Bran……続きを見る

In today's business world, competence is no longer enough in an employee;competent employees are merely a starting point. Internal Marketing: Your Company's Next Stage of Growth details how you can ……続きを見る

In recent years there has been a growth in both the practice and research of dark tourism; the phenomenon of visiting sites of tragedy or disaster. Expanding on this trend, this book examines dark t……続きを見る

This series of fifteen books - The Food Service Professional Guide TO Series from the editors of the Food Service Professional magazine are the best and most comprehensive books for serious food ser……続きを見る

This is a comprehensive resource for new language teachers and experienced professionals who wish to enhance their knowledge of working with students who have a Specific Learning Difference such as ……続きを見る

The latest marketing guide from expert Dennis Cahillthat teaches how to effectively use lifestyle segmentation for marketing strategies Lifestyle Market Segmentation gives author and marketing exper……続きを見る