Examining language support practices in both formal and nonformal education, ranging from public night school to community-based language classes, this volume encourages the development of systems i……続きを見る
Social Media and Integrated Marketing Communication: A Rhetorical Approach explores social media in the areas of corporate identity, brand narratives, and crisis response from a rhetorical perspecti……続きを見る
Classroom Discourse and the Space of Learning is about learning in schools and the central role of language in learning. The investigations of learning it reports are based on two premises: First, w……続きを見る
This book explores the intersection of metaphor studies and translation studies, specifically focusing on popular scientific articles.
The volume complements existing work on conceptual metaphor the……続きを見る
The Civically Engaged Woman: Rhetoric and Activism of the Silenced Voice introduces readers to lesser-known women living in the United States between 1820 and 1920. The contributors address why thei……続きを見る
Michelle Obama: First Lady, American Rhetor is an edited anthology that explores the persona and speech-making of the country’s first African American first lady. The result of these thought-provoki……続きを見る
Os textos que compõem esta obra foram escritos por pesquisadores ligados ao Grupo de Pesquisa História das Ideias Linguísticas (Brasil e Portugal) e Identidade Nacional, da PUC-SP – coordenado pela ……続きを見る
There has recently been a renewed interest in the role of spatial dimensions in social cognition, and how vertical and horizontal trajectories are used to represent social concepts such as power, ag……続きを見る
