Introductuon
Lanchester’s laws were originally presented as laws of combat, but in Japan
they have been adapted into ”laws of competition.” If one applies
Lanchester’s laws to business strategy, pre……続きを見る
This book stands out for its unique exploration of the intricate relationship between SDGs and contemporary business strategies. It offers a wealth of information on how challenges related to energy……続きを見る
Digital Content Marketing: Creating Value in Practice introduces the principles of the content marketing discipline and serves as a guide to any professional or student who wants to learn how to suc……続きを見る
This new edition of Markov Chains: Models, Algorithms and Applications has been completely reformatted as a text, complete with end-of-chapter exercises, a new focus on management science, new appli……続きを見る
Das Konzept der Mediation mit Stellvertretung wird mittels theoretischer Inputs, praktischer Übungen und Fallbeispielen vorgestellt. Oft wünschen sich Konfliktbeteiligte eine direkte gemeinsame Konf……続きを見る
The book systematizes the materiality concept, which has been fragmented in various fields of business administration and sometimes identified with interpretive postmodern business administration, a……続きを見る
This book develops new theoretical perspectives on the economics and politics of innovation and knowledge in order to capture new trends in modern capitalism. It shows how giant corporations establi……続きを見る
This is the first book that deals with technological innovation in Japanese animation industry from a management perspective. In reviewing prior research and explaining the history of the technology……続きを見る
In order to survive in their market and differentiate themselves from the competition, small- and medium-sized enterprises (SMEs), which represent more than 90% of companies worldwide, need to be cr……続きを見る
All over the world, open innovation is emerging and requires much more interactions between different actors with different organizational cultures: large firms and SMEs (i.e. industry), universitie……続きを見る
