In-depth, authoritative overview of sustainability issues and how sustainability is integrated into management and marketing theory and practices
Marketing and Sustainability equips readers in the f……続きを見る
The Strategy and Tactics of Pricing is the most well-established and influential strategic pricing text available, relied on by practitioners and students globally as a core guide for value-based pr……続きを見る
We are witnessing the new age of empowered customers, armed with online reviews, five-star ratings and social media, never has it been more important to manage your reputation and referrals.This boo……続きを見る
