The must-read summary of Stan Liebowitz's book: "Re-Thinking the Network Economy: The True Forces that Drive the Digital Marketplace".
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The must-read summary of Frances Cairncross' book: "The Company of the Future: How the Communications Revolution is Changing Management".
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The must-read summary of John Hagel III and Marc Singer's book: "Net Worth: Shaping Markets When Customers Make the Rules".
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The must-read summary of Don Tapscott and Anthony Williams' book: "Wikinomics: How Mass Collaboration Changes Everything".
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The must-read summary of Frederick Newell's book: "Loyalty.Com: Customer Relationship Management in the New Era of Internet Marketing".
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The must-read summary of Ron Ricci and John Volkmann's book: "Momentum: How Companies Become Unstoppable Market Forces".
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The must-read summary of Pat O'Bryan's book: "Your Portable Empire: How to Make Money Anywhere While Doing What You Love".
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The must-read summary of Davie Bovet and Joseph Martha's book: "Value Nets: Breaking the Supply Chain to Unlock Hidden Profits".
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The must-read summary of Seth Godin's book: "Unleashing the Ideavirus: Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing for You".
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The must-read summary of Robbie Kellman Baxter's book: "The Membership Economy: Find Your Superusers, Master the Forever Transaction and Build Recurring Revenue".
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The must-read summary of Florence Stone's book: "The Oracle of Oracle: The Story of Volatile CEO Larry Ellison and the Strategies Behind His Company's Phenomenal Success".
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The must-read summary of Geoffrey Moore's book: "Living on the Fault Line: Managing for Shareholder Value in the Age of the Internet".
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The must-read summary of Bill Gates' book: "The Road Ahead: How the Emerging Technologies of the Digital Age Will Transform Everyone's Lives".
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The must-read summary of Ian Ayres' book: "Super Crunchers: Why Thinking-By-Numbers Is the New Way to Be Smart".
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The must-read summary of Perry Marshall’s book: “80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More”.
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The must-read summary of Peter Keen and Mark McDonald's book: "The E-process Edge: Creating Customer Value and Business Wealth in the Internet Era".
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The must-read summary of Mary Cronin's book: "Unchained Value: The New Logic of Digital Business".
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The must-read summary of Judy Robinett's book: "How to Be a Power Connector: The 5+50+100 Rule for Turning Your Business Network into Profits".
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The must-read summary of Mitch Joel's book: "Ctrl Alt Delete: Reboot Your Business. Reboot Your Life. Your Future Depends On It.".
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The must-read summary of Kevin Kelly's book: "New Rules for the New Economy: 10 Radical Strategies for a Connected World".
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The must-read summary of Dan Kennedy's book: "The Ultimate Marketing Plan: Find Your Most Promotable Competitive Edge, Turn It Into a Powerful Marketing Message and Deliver It to the Right Prospects……続きを見る
The must-read summary of Viktor Mayer-Schonberg and Kenneth Cukier's book: "Big Data: A Revolution that Will Transform How We Live, Work and Think".
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The must-read summary of Laurie Windham and Ken Orton's book: "The Soul of the New Consumer: The Attitudes, Behaviors and Preferences of E-Customers".
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The must-read summary of John Hagel III, John Seely Brown and Lang Davison's book: "The Power of Pull: How Small Moves, Smartly Made, Can Set Big Things in Motion".
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The must-read summary of Gary Vaynerchuk's book: "Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World".
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The must-read summary of Joe Pulizzi's book: "Epic Content Marketing: How to Tell a Different Story, Break Through the Clutter, and Win Customers by Marketing Less".
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The must-read summary of Amir Hartman and John Sifonis' book: "Net Ready: Strategies for Success in the E-conomy".
This complete summary of the ideas from Amir Hartman and John Sifonis' book "Net Re……続きを見る
The must-read summary of Jeff Walker's book: "Launch: An Internet Millionaire’s Secret Formula to Sell Almost Anything Online, Build a Business You Love, and Live the Life of Your Dreams".
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Digital branding is a demanding management task, requiring comprehensive attention to detail and the highest levels of expertise. Digital branding means brand management in digital media and technol……続きを見る
