MB - Communication 1

Crises happen. When they do, organizations must learn to effectively communicate with their internal and external stakeholders, as well as the public, in order to salvage their reputation and achiev……続きを見る

Pro Football and the Proliferation of Protest: Anthem Kneeling and Standing in a Divided America examines the take-a-knee NFL protests, a trend that has led to deep political divisiveness in America……続きを見る

At its core, consumer insights research is fun. Fast paced, creative, and exciting, working in this field means constant interaction and engagement with people, concepts, and ideas. The work is dyna……続きを見る

The authors of this book, both experienced teachers, examine the controversy surrounding two popular methods for teaching writing -- the "process" approach and its offspring, Writing Across the Curr……続きを見る

Journalists used to rely on their notepad and pen. Today, professional journalists rely on the computer-and not just for the writing. Much, if not all, of a journalist's research happens on a comput……続きを見る

This timely volume provides an in-depth look at why the field of communication is so central in initiatives for social impact around the world. In Distinctive Qualities in Communication Research, ed……続きを見る

This book brings together a collection of scholars whose work is leading the field of political entertainment studies, and yet it crosses methodological divides to do so, with quantitative and criti……続きを見る

Primates communicate with each other using a wide range of signals: olfactory signals to mark territories, screams to recruit help while fighting, gestures to request food and facial expressions to ……続きを見る

Describes landmark free speech decisions of the Supreme Court while highlighting the issues of language, rhetoric, and communication that underlie them. At the intersection of communication and Firs……続きを見る

Queer Media Images: LGBT Perspectives presents fifteen chapters that address how the gay, lesbian, bisexual, and transgendered communities are depicted in the media. This collection focuses on how t……続きを見る

For decades, scholars have repeatedly found the inequity of gender representations in informational and entertainment media. Beginning with the seminal work by Gaye Tuchman and colleagues, we have r……続きを見る

Discourse Perspectives in Organizational Communication brings together researchers from the social sciences and humanities to look at discourse and how it shapes organizations and their social actor……続きを見る

Healthcare Management Strategy, Communication, and Development Challenges and Solutions in Developing Countries analyzes the ways in which health services, public health administration, and healthca……続きを見る

Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising examines economic, political, social, and ethical perspectives……続きを見る

Julio Camba no creía en la inspiración, ni en las facultades de Periodismo, ni el poder evocador de la naturaleza Sabía que la columna de periódico es la medida de todas las cosas, y que todo lo que……続きを見る

When Barack Obama was re-elected president in November 2012, his Republican challenger, Mitt Romney, took the blame for being alternately too moderate or too conservative. Critics from both within a……続きを見る

Today′s Public Relations: An Introduction works to redefine the teaching of public relations by discussing its connection to mass communication, and linking it to its rhetorical heritage. The text f……続きを見る

Studienarbeit aus dem Jahr 2004 im Fachbereich Medien / Kommunikation - Medien und Politik, Pol. Kommunikation, Note: 1,3, Freie Universität Berlin (Journalisten-Weiterbildung der FU), Veranstaltung……続きを見る

Studienarbeit aus dem Jahr 2006 im Fachbereich Medien / Kommunikation - Interkulturelle Kommunikation, Note: 1,0, Katholische Universität Eichstätt-Ingolstadt (Universität), Veranstaltung: Interkult……続きを見る

Seminar paper from the year 2012 in the subject Communications - Media and Politics, Politic Communications, grade: A bzw. 1,3, Central European University Budapest (Department of Public Policy), co……続きを見る

Becoming a Teacher of Writing in Elementary Classrooms nurtures teachers’ identities as writers, connects to the realities of writing instruction in real and diverse classrooms, and encourages criti……続きを見る

Insbesondere die Wissenschaft des Klimawandels beansprucht Öffentlichkeit und bekommt diese auch, allerdings in einem von Ambivalenz geprägten Verhältnis zu den Massenmedien. Friedemann Lembcke zeig……続きを見る

Über die politische Einschätzung und den Regelungsbedarf des Internets ist im Laufe seiner kurzen Geschichte weltweit schon viel und unterschiedlich debattiert worden. Wiederholt sind diverse Themen……続きを見る

This Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build strong brands. Using a step-by-step approac……続きを見る

Forschungsarbeit aus dem Jahr 2011 im Fachbereich Medien / Kommunikation - Medien und Politik, Pol. Kommunikation, Note: 1.25, Université de Fribourg - Universität Freiburg (Schweiz) (Departement fü……続きを見る

Studienarbeit aus dem Jahr 2011 im Fachbereich Medien / Kommunikation - Medien und Politik, Pol. Kommunikation, Note: 1,7, Ludwig-Maximilians-Universität München, Sprache: Deutsch, Abstract: Am 1. J……続きを見る

This book looks at networks of individual donors during early stages of presidential primary electons to determine party unity. It directly challenges the commonly-held perception that a "divisive" ……続きを見る

Grounded in theoretical principle, Media Effects and Society help students make the connection between mass media and the impact it has on society as a whole. The text also explores how the relation……続きを見る

Negotiating Group Identity in the Research Process: Are You In or Are You Out? focuses on researcher identity and the role it plays in conducting research, whether as a member of the culture being s……続きを見る

New Media and Digital Pedagogy: Enhancing the Twenty-First-Century Classroom addresses the influence of new media on instruction, higher education, and pedagogy. The contributors specifically examin……続きを見る