WINNER: NYC Big Book Award 2021 - Marketing & PR
Consumers are changing but the marketing categories used to identify them have not. Engage with this new generation of consumers who increasingly tak……続きを見る
Written by marketing experts, this authoritative and comprehensive full-colour textbook made up of both accessible research and theory, real-world examples and case studies including Prada, Gucci an……続きを見る
The creation and expression of identity (or of multiple identities) in immersive computer-mediated environments (CMEs) is rapidly transforming consumer behavior. The various social networking and ga……続きを見る
