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Good information gives designers a competitive advantage. Understanding the wishes of a client and the needs and preferences of their audience drives innovation. The ability to gather research, anal……続きを見る

Dieses Buch vermittelt umfassendes Wissen zu den sozialen Dynamiken und Prinzipien, die beim Markenaufbau und in der erfolgreichen Markenführung wirken. In Theorie und Praxis wird beschrieben, welch……続きを見る

This book focuses on the emergence of new frames of political engagement underpinned by concepts in marketing, management, and organisation. It goes beyond political electioneering and campaigning a……続きを見る

This book will broaden readers’ understanding of the links between the music and fashion industries. It highlights the challenges currently facing the fashion industry in terms of hyper-competition,……続きを見る

This is the definitive story of Triumph, told through 130 years of its magnificent motorcycles. Created with support from Triumph and with a foreword from CEO Nick Bloor, The Art of the Motorcycle i……続きを見る

Design impacts every part of our lives. The design of products and services influences the way we go about our daily activities and it is hard to imagine any activity in our daily lives that is not ……続きを見る

Through an international range of case studies from the 1870s to the present, this volume analyzes strategies of display in department stores and modern retail spaces. Established scholars and emerg……続きを見る

Exploring the elements that constitute the perceived luxuriousness of a brand, this book addresses the changing definitions of the term ‘luxury’ in today’s world. Taking the approach that the concep……続きを見る

This book examines the materiality of writing. It adopts a multimodal approach to argue that writing as we know it is only a small part of the myriad gestures we make, practices we engage in, and me……続きを見る

This volume constitutes an exhibition of artistic poster designs submitted as part of a competition ran by Columbia Bicycles in the early twentieth century. It presents an outline of the competition……続きを見る

Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships con……続きを見る

Placed at the nexus between marketing and organisational studies, this book breaks a new ground on the intersection of these two disciplines with design management. With the latest marketing thinkin……続きを見る

This book explores ways to drive and increase a brand’s most important property, its equity. Focussing on gender, the author analyses the impact of assigning personalities and characteristics to pro……続きを見る

This book investigates the architectural, product design, and urban typology of the capsule which, beginning in the 1960s, broadened the concept of the basic building blocks of architecture to inclu……続きを見る

Dieses essential zeigt, wie Innovationsentscheidungen in markenführenden Unternehmen künftig höhere Erfolgsquoten erzielen können. Aktuell überlebt die Mehrzahl der Produktneueinführungen in der Ma……続きを見る

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Dieses Buch zeigt kleinen und mittleren Unternehmen, wie sie Marken authentisch, effektiv und gewinnbringend managen können. Anhand eines kritischen Selbsttests mit vielen konstruktiven Fragen kann ……続きを見る

The Art of Type and Typography is an introduction to the art and rules of typography. Incorporating the industry standardーInDesignーfor typesetting from the outset, this book serves as a guide for ……続きを見る

we are a part of, the current discussions of global recession in the media alerts us to the occasional perils of the globalized economic system. The globally dispersed, intricately integrated, and h……続きを見る

This book presents a new, multidisciplinary perspective on and paradigm for integrative experimental design research. It addresses various perspectives on methods, analysis and overall research appr……続きを見る

Modular products are products that fulfill various overall functions through the combination of distinct building blocks or modules, in the sense that the overall function performed by the product c……続きを見る

En muchos casos encontramos difícil expresar ideas o solucionar problemas a través de las palabras. Sin embargo, hay una manera fácil de solucionar el problema: a través de los diagramas. Este práct……続きを見る

Remix is now considered by many to be a form of derivative work, but such generalizations have resulted in numerous non-commercial remixes being wrongfully accused of copyright infringement. Gallagh……続きを見る

This book provides a source of inspiration and a manual for designers, entrepreneurs and professionals who are looking into the practical application of product configurators. In this growing profes……続きを見る

Relacionar los principales materiales y equipos utilizados para la encuadernación funcional, manual o automática, y los acabados propios de reprografía según sus características y funcionalidad. Rea……続きを見る

Valorar la viabilidad técnica de encargos de reprografía de distinta naturaleza. Interpretar la información de la consola de los equipos de reprografía y del software de impresión y grabación relaci……続きを見る

Valorar los encargos más comunes de reprografía relacionándolos con el proceso de reproducción y con los materiales utilizados. Utilizar equipos para la gestión de documentos y aplicando los procedi……続きを見る

Dieses Buch beschreibt die Konzeption und Vorgehensweise für den Aufbau einer starken Arbeitgebermarke. Es wird gezeigt, wie Unternehmen die besten Talente gewinnen, sie langfristig binden und zu Hö……続きを見る

Dieses Buch zeigt, wie Unternehmen den Instant-Messaging-Dienst WeChat für ihr Social Media Marketing in China erfolgreich nutzen können. Denn WeChat ist viel mehr als ein mobiler Messenger – es ist……続きを見る