Commercial Illustration 7

Design Attitude is a book for those who want to scratch beneath the surface and explore the impact design and designers have in organisations. It offers an alternative view on the sources of success……続きを見る

When undertaking a new project, the first thing that must be decided on is the layout. Organized so as to encourage creativity, serendipitous discovery, and inspiration, The Layout Look Book is a gr……続きを見る

Bag, tag, and label design is critical in the world of marketing and sales, yet can be challenging to execute successfully. The Big Book of Bags, Tags and Labels is a unique visual collection featur……続きを見る

Organized so as to encourage creativity, serendipitous discovery, and inspiration, Layout Look Book 2 is an essential guide to layout design for both amateur and professional designers. The book inc……続きを見る

A lush, full-color, beautifully designed visual history that brings to life the innovative and creative world of Morning Breath Co. Inc., the Brooklyn-based boutique design studio whose collaborator……続きを見る

By any standard, the pharmaceutical industry's history has been a successful one. In addition to its profits and shareholder dividends, it has been seen by investors as relatively low risk and, larg……続きを見る

This book features 66 papers from the 2nd International Colloquium of Art and Design Education Research, i-CADER 2015. It illustrates the wide range of opinions and interpretations, mediums and tech……続きを見る

Economic activities are becoming increasingly globalised. One result being that for companies in developed market economies price-based competition is being replaced or supplemented by other forms o……続きを見る

Computing devices have become ever more present in our everyday environments, however embedding these technologies into our routines has remained a challenge. This book explores the novel theory of ……続きを見る

This book looks at the field of fine arts, design and culture as an alternative source of inspiration for ways to work. It is a book about a better future for brand marketing and business leadership……続きを見る

This volume focuses on using visual research methods with children and young people. Featuring insights from academic experts and established professionals from visual industries, it explores a rang……続きを見る

Over 20 years ago Philip Sadler, then head of a leading British business school, wrote Managerial Leadership in the Post-Industrial Society. In it he predicted that business would experience the mos……続きを見る

Franco Albini’s works of architecture and design, produced between 1930 and 1977, have enjoyed a recent revival but to date have received only sporadic scholarly attention from historians and critic……続きを見る

Ivan Chermayeff said of Logo Theory: "at last somebody actually understands what identity design is all about and how it is accomplished." • Learn why certain corporate identities have been used for……続きを見る

This is the first book to examine, in depth, the multi-million pound redisplay and reinterpretation process in British museums in the early twenty-first century. Acknowledging the importance of the ……続きを見る

Inclusive design not only ensures that products, services, interfaces and environments are easier to use for those with special needs or limitations, but in doing so also makes them better for every……続きを見る

Designing and Executing Strategy in Aviation Management is designed to provide an intensely practical guide to this critically important topic. Comprehensive in coverage and easy-to-read in style, i……続きを見る

In Design for Services, Anna Meroni and Daniela Sangiorgi articulate what Design is doing and can do for services, and how this connects to existing fields of knowledge and practice. Designers previ……続きを見る

Brand risk is often narrowly defined as risk to reputation. Yet risk and uncertainty are evident in many aspects of brand performance and marketing operations. Considered and responsible risk-taking……続きを見る

'An office workplace, like so many other products and services in the future, will fail if it only manages to be ordinary'... Adryan Bell, one of the pioneers in the design of work and workspace, us……続きを見る

Design and Anthropology challenges conventional thinking regarding the nature of design and creativity, in a way that acknowledges the improvisatory skills and perceptual acuity of people. Combining……続きを見る

Where do powerful strategies come from? How do some companies develop strategies that enable them to outperform others regardless of the state of their industry or the economic climate? How does a c……続きを見る

Dr Pechlaner and Dr Innerhofer, the editors of Competence-Based Innovation in Hospitality and Tourism, argue that the industry operates within highly challenging and competitive environments. Changi……続きを見る

A hugely beneficial introduction to students and professionals in print media and design, Designing for Newspapers and Magazines offers guidance on how to produce attractive publications and how to ……続きを見る

The fundamental tenet of this Design Leadership book is that design is a commercial and social imperative and its management and leadership are integral parts of what can make business successful, g……続きを見る

How can museum educators and higher education tutors enhance the way HE students use museums? There are many examples in the UK of museums and universities working together in productive and innovat……続きを見る

Savvy managers no longer look at contracts and the law reactively but use them proactively to reduce their costs, minimize their risks, secure key talent, collaborate to innovate, protect intellectu……続きを見る

Design for Policy is the first publication to chart the emergence of collaborative design approaches to innovation in public policy. Drawing on contributions from a range of the world’s leading acad……続きを見る

Design Pedagogy explains why it is vital for design students that their education helps them construct a ’passport’ to enter the professional sphere. Recent research into design teaching has focused……続きを見る

The central premise of Design for Transport is that the designer's role is to approach design for transport from the point of view of the user. People have a collection of wants and needs and a sign……続きを見る