Advertising & Promotion 14

Affiliate marketing is different things to different people, but essentially, affiliate marketing is the act of marketing someone else’s products or services for a portion, or commission, of each sa……続きを見る

Based on a conceptual analysis of marketing texts, particularly service marketing texts, and a case study of a service firm that utilizes approaches to managing organizations that have been develope……続きを見る

This book is about the life of a salesman. In truth, it will not deal with salesmen in candy stores or boutiques or Macy's. Nor will it deal with the salesman in a showroom, be it clothing or automo……続きを見る

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Ads to Icons introduces new approaches to advertising that go beyond traditional TV/press/billboard communications. It argues that in an age of media saturation and far better customer information, ……続きを見る

Intellectual property that is not covered by copyright laws belongs to the public domain. Therefore, it is open to everyone who deems to use it. …So? So you know what a public domain is and what it ……続きを見る

The books in this bite-sized new series contain no complicated techniques or tricky materials, making them ideal for the busy, the time-pressured or the merely curious. Write Persuasive Copy helps y……続きを見る

Advertising, once seen as 'the official art of capitalist society' is an increasingly commonplace component of a characteristically promotional culture. Iain MacRury's Advertising offers the means t……続きを見る

FREE REPORT! How often do you see those words as you surf the Internet looking for information? About a bazillion? Everybody seems to be offering a free report about almost any and every subject und……続きを見る

How to Create A Company Profile as An Effective Marketing Tool (Includes an Example, Sample or Template) by Robert King is a booklet with over 2,100 words. It covers all aspects of how to prepare a ……続きを見る

Evo Terra doesn’t just write books for dummies. He writes guidebooks that help authors understand the complexity of indie publishing. If privacy issues, scammers, toilet humor, and pictures of burri……続きを見る

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This novel is about one man's highly successful and award winning journey along New York City's fabled Madison Avenue, and a real peek behind the scenes of life on the fast track in the multi-billio……続きを見る

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This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing com……続きを見る

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The Fundamentals of Advertising is widely recognized as the most comprehensive and informative introduction to the area for both professionals and students. The new edition has been fully revised an……続きを見る

Buy This Book is an important contribution to the history and understanding of consumption and advertising. This book brings together an outstanding collection of writing on the study of advertising……続きを見る

Turning digital products into cash is a powerful skill that, if acquired, will allow any person to virtually print her own money. Now, there are a number of ways in which you can go about doing this……続きを見る

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Since the advent of the Internet, business has always been good, if not better than before. This is because the Internet provides more viable means of disseminating information about the products an……続きを見る

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"This is one of the most thoughtful books on branding I've come across. Most such books are either quickly-crafted "how-to" books or academic tomes over-burdened with references. This book is though……続きを見る

One of the most daunting tasks related to running a business is getting sales. Did you know there are many tactics you can use to close a sale online and offline? There are many and just a few are l……続きを見る

In From Witblits to Vuvuzelas, Dale Hefer, founding director of the Chillibush Group of Companies, shares a wealth of advice with South African marketers in the New South Africa. In a rapidly evolvi……続きを見る

Marketing Communications Management: concepts and theories, cases and practice makes critical reflections on the prime issues in integrated marketing communications and is designed to encourage the ……続きを見る

This book outlines what it takes to build a successful career in digital marketing. We cover a number of key topics including best practise for social media, CV tips and also an overview of the in……続きを見る

Branding has now moved far beyond its commercial origins, and consumer response has entered uncharted territory. Wally Olins describes the ground rules for branding success in the 21st century, expl……続きを見る

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