Advertising & Promotion 13

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This comprehensive introduction explores the evolving relationship between new media, advertising and new media consumers. Tracing the shift from 'mass' to 'my' media, Advertising and New Media crit……続きを見る

Walter Taplin here presents the first fruits of his exhaustive enquiry into the causes of this massive feature of contemporary life. Advertising has deeper and more interesting sources than the mere……続きを見る

We are in an age where the battle to get your customers’ attention is fierce and advertising options are becoming more expensive and less effective. In Get Your Money Where Your Mouth Is, you will l……続きを見る

You’ve written a wonderful book. But you know that it won’t sell itself. You need to let folks know just how good your book is, why they should care about it, and why they must choose your book over……続きを見る

Werbetexten – das heißt nicht nur mit Worten verführen, die Sinne ansprechen, magische Begriffe wie „jetzt“, „neu“ oder „gratis“ verwenden oder möglichst originell schreiben. Werbetexten heißt vor a……続きを見る

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This work explains the various elements which go to the making of a successful advertising campaign – the planning, research and discussion – and gives some helpful information about advertising med……続きを見る

Google Adwords is the main advertising solution used by over 1.2 millions businesses worldwide. This distinction has led to tens of thousands of businesses being banned for what Google refers to sim……続きを見る

You've Got A Story Inside You. It Should Cost You Nothing to Make it Into a Book. The premise of this short book is that you don't have to buy or pay anything extra in order to get your story writte……続きを見る

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  This revised edition contained re-edited copy, the Kindle Export Plug-In for InDEsign CS6, and Kobo Writing Life.   InDesign is the best tool available for authors desir……続きを見る

Bloggen – der moderne Weg zum Reichtum „Geteiltes Wissen ist gewonnenes Wissen. Wissen, das ihr gewonnen habt, gehört immer euch.“ Eine Geschäftsperson lebt von Aufträgen und bemüht sich um die Gewä……続きを見る

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The 30 Day Facebook Challenge came about because of the hundreds of people subscribed to the 30 Day Blogging Challenge, a large proportion came to me asking what other Challenges I would be issuing.……続きを見る

"This is an intelligent book about serious issues in public relations: accountability, responsibility, transparency, loyalty, truthtelling, and fairness. It should be required reading in boardrooms,……続きを見る

"There's fake corporate marketing and then there's real marketing. This is the real stuff for real people." -Ben Cohen, co-founder of Ben & Jerry's Ice Cream These days consumers are paying less and……続きを見る

Make extra money using my methods for running a part-time wedding photography business. Learn from my 20 years of experience shooting weddings. I'll show you some popular poses and include a compreh……続きを見る

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Those ignorant of the mistakes of the past are bound to lose a lot of money. That's why Bob McMath founded the New Products Showcase and Learning Center--a "Smithsonian for Stinkers," Business Week ……続きを見る

For many Western marketers, the prospect of working within the Chinese social media market is a daunting one. Not only is there a natural language barrier, there is also the additional pressure of n……続きを見る

The essential follow-up to the BusinessWeek bestseller Trading Up A BMW in a Costco parking lot? A working class family with a 50-inch plasma TV? What's going on in the mind of the new consumer? Tod……続きを見る

A growing number of information providers are now online, and as a result being able to produce copy that is suitable for an online readership is of increasing importance. In this text the basic pri……続きを見る

Branding has become the narrow responsibility of the marketing department, and customers have stopped believing the ads. This book shows you how to build a powerful, lasting brand. You will learn ho……続きを見る

Those who really desire to attain independence, have only to set their minds upon it, and adopt the proper means, as they do in regard to any other object which they wish to accomplish, and the thin……続きを見る

Global Advertising, Attitudes and Audiences is a post-Mcdonaldization view of marketing power, consumer pleasure, and audience protest. The psychological process wherein consumers actively make sens……続きを見る