Advertising & Promotion 10

This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, iden……続きを見る

One of the most important things in an Internet Marketing business is a list of contacts. The people on your list are your target customers. You must convert them into a strong customer base that r……続きを見る

Brand success = business success. A simple equation, but identifying those winning qualities is not easy. To achieve this goal, Brand Success applies a range of criteria including financial success,……続きを見る

In the news business and politics, they’re called sound bites. In advertising, they’re called slogans or tag lines, depending on their placement and use. For movies, they’re called log lines. On boo……続きを見る

The principles of creativity in stunningly simple words and pictures by the man behind the world's most successful advertising agency How did two wheels emancipate women? How can a pie save thousand……続きを見る

She has done the hard work of evaluating and learning how to use all the different online sites and tools that can help your business soar, and she has combined that knowledge into Give Your Marketi……続きを見る

If you want to grow your business, how do you get the word out about your product or service? By going where your market is – and these days, that’s online. This step-by-step guide to online marketi……続きを見る

Few applied disciplines are more sensitive to cross-cultural issues than marketing and consumer psychology. The chapters prepared for this volume reflect awareness of both similarities and differenc……続きを見る

With the very stiff market competition, and consumers getting discriminating than ever, it’s extremely difficult to sell anything nowadays. Every week, hundreds if not thousands of online business ……続きを見る

Is There a Book Fair in Your Future? You can learn more about the book industry, marketing, and current trends in two days at a book fairーif you are preparedーthan you could in a year of school. Yo……続きを見る

It’s OK knowing the theory, but when it’s 9am and you have just been given until lunchtime to write some copy for a new sales email, landing page, press ad or brochure, what you really need is a sho……続きを見る

Dave Donelson has helped hundreds of small business owners and managers create advertising campaigns that attract new customers, build loyalty, and encourage repeat purchases. In The Dynamic Manager……続きを見る

A webinar is basically a seminar which is presented over the internet, or Web. Web seminars, web conferences and internet meetings are all synonyms for this new technology and are used in sales and ……続きを見る

続きを見る

This very simple guide is a key to writing articles that win clients and influence readers. Using this sure-fire method, you will soon write expertly. Your article writing method will surely gain yo……続きを見る

Advalue is organised into four sections, according to where the advertising effect is to be seen: * Company value effects * Business performance effects * Customer effects * Brand effects In additio……続きを見る

Let me ask you a question. The last time you launched your own product to sell online, or even offline, how did you come to a conclusion about what price you were going to be selling at? At a guess,……続きを見る

Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly acces……続きを見る

FREE REPORT Advertising; often the decision is a spur of the moment thing, done because it seemed like a good idea at the time. Perhaps there was a great deal on offer or some other urgently compell……続きを見る

Most financial advisors understand the basics of investment advising and retirement planning. But what many independent investment advisors fail to understand is just how all that education and expe……続きを見る

The term arbitrage is the practice of buying something with a price difference in two markets. There are many types of arbitrage in real life. As an online business model, though, arbitrage is a si……続きを見る

Sie wollen mit Fallstudien neue Kunden gewinnen? Sie möchten wissen, wie Sie eine Erfolgsgeschichte überzeugend texten? Und wie Sie das Maximum rausholen? Dann ist dieser praxisorientier……続きを見る

This book critically examines the rhetoric surrounding current trends in the adoption of tropes of interactivity in marketing communication. Concepts such as viral advertising, customer-generated co……続きを見る

Many successful online marketers started out flat broke. Really, they literally did not have a lot of money to build a business when they began. But, that didn’t stop them from building their dream……続きを見る

Ya sea como publicitario o como empresario, como consultor o como empleado de una empresa, la necesidad de solucionar problemas con ideas innovadoras es más que vital para usted. En este libro encon……続きを見る

The Perfect Businesses Card There are many different types of business cards. Even though there is no such thing as a perfect business card, it’s important to know the tips and tricks to make your ……続きを見る

Profitable ideas and techniques for advertising on Facebook Tap into the explosive growth of social media and reach your customers with effective Facebook advertising campaigns and savvy insights in……続きを見る

Today marketing is not the same as it was in the ‘60s or ‘70s, because there are enough products to satisfy customer’s needs.  In fact customers are “hyper-satisfied”!  Companies have seg……続きを見る

"Let me think it over." Early in his sales career, world-renowned sales expert Brian Tracy couldn't find a way to overcome that simple five-word objection and close the sale. Then he discovered a te……続きを見る

The never-before-told story of Patrón Tequila--the brand that revolutionized an industry How a billion-dollar business ascended from a forgotten dusty agave field in central Mexico The Patrón Way de……続きを見る