Advertising & Promotion 9

The highway has become the buyway. Along the millions of miles the public travels, advertisers spend billions on images of cola, cars, vodka, fast food, and swimming pools that blur past us, catchin……続きを見る

The world is changing. The way we do business, the way we shop, the way we socialize and the way we run successful marketing campaigns.   In Tumblr for Business, Gabriela Taylor, an exper……続きを見る

The rapidly changing context of the modern tourism and hospitality industry, responding to the needs of increasingly demanding consumers, coupled with the fragmenting nature of the marketing and med……続きを見る

E-Books are part of the new marketing frontier of cyberspace. They are an entirely new medium for sharing marketing information, ideas, techniques, and expert knowledge. Each day the number of peopl……続きを見る

So, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place. But how ……続きを見る

What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The great increase in the volume of publicity……続きを見る

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Your trade show presentation is up and ready. The first round of traffic is about to arrive. You move across the aisle and survey your booth. What does your visitor have to do to self-qualify? How d……続きを見る

Important revisions to the history of advertising and its connection to Romantic-era literature. Outstanding Academic Title, Choice Literary Advertising and the Shaping of British Romanticism invest……続きを見る

Firstly, you can think of this book as the advertising equivalent of a 'bird watching' guide and check off the ones you recognise. Play it like a game one night when you're watching TV for endless h……続きを見る

Based largely on primary sources, this book presents the first detailed history of public relations from 1900 through the 1960s. The author utilized the personal papers of John Price Jones, Ivy L. L……続きを見る

The spread of HIV/AIDS affects businesses in all sectors, all industries and all countries. For companies and organizations everywhere, the question is no longer whether to take action on HIV/AIDS b……続きを見る

The tenth anniversary edition of the international bestseller with an updated introduction by the author. Naomi Klein’s iconic, game-changing No Logo was an instant global phenomenon and internation……続きを見る

Everyone has to start somewhere. For newer Internet marketers, the best place to start may be with affiliate products. Why not start by finding a product that is well put-together and comes from som……続きを見る

Creativity and Advertising develops novel ways to theorise advertising and creativity. Arguing that combinatory accounts of advertising based on representation, textualism and reductionism are of li……続きを見る

Quickly Dominate Social Media Marketing: The Ultimate Guide Top Tips to Pinterest, Google+, Facebook, Twitter, Instagram, LinkedIn and YouTube Viral Marketing. Reach out to the world and get them to……続きを見る

Awards: Wall Street Journal #1 Bestseller 1999 Business Book of the Year In 100 chapters full of wit, wisdom and uncommon good sense, Secret Formulas conjures up more of the Wizard’s provocative obs……続きを見る

Digital Signage gives you macro and micro views of the burgeoning digital signage industry. Whether you are looking for new opportunities or to expand your business, with this book you will be able ……続きを見る

What exactly is affiliate marketing? Affiliate marketing is the single fastest growth industry on the Internet. It's also true that affiliate marketing is one of the fastest and most creative ways t……続きを見る

Let’s face it, if you can’t write a sales letter, you can’t sell your products. It’s a fact. That’s why we’re here to walk you through our proven template piece by piece, step by step so that you ca……続きを見る

This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, iden……続きを見る

This is the only book of its kind - written by an anthropologist who spent twelve months doing fieldwork in a major Tokyo agency and who has spent the past 30 years studying and living in Japan. By ……続きを見る

In the news business and politics, they're called sound bites. In advertising, they're called slogans or tag lines, depending on their placement and use. For movies, they're called log lines. On boo……続きを見る

She has done the hard work of evaluating and learning how to use all the different online sites and tools that can help your business soar, and she has combined that knowledge into Give Your Marketi……続きを見る

If you want to grow your business, how do you get the word out about your product or service? By going where your market is – and these days, that’s online. This step-by-step guide to online marketi……続きを見る

Few applied disciplines are more sensitive to cross-cultural issues than marketing and consumer psychology. The chapters prepared for this volume reflect awareness of both similarities and differenc……続きを見る

Is There a Book Fair in Your Future? You can learn more about the book industry, marketing, and current trends in two days at a book fairーif you are preparedーthan you could in a year of school. Yo……続きを見る

Dave Donelson has helped hundreds of small business owners and managers create advertising campaigns that attract new customers, build loyalty, and encourage repeat purchases. In The Dynamic Manager……続きを見る

This collection offers original, state-of-the-art contributions from leading authorities in children's televisual media. International researchers from communication and psychology provide readers w……続きを見る

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