In the second edition of their award-winning book, W. Timothy Coombs and Sherry J. Holladay provide a broad and thorough look at the field of public relations in the world today and assess its posit……続きを見る
B2B (business-to-business) or B2C (business-to-consumer), no matter where you advertise: radio; TV; newspapers and magazines; online; on the side of the road; on the back of a truck; wherever: there……続きを見る
GOLD NUGGETS
Take a jar, like a two-gallon pickle jar. First fill it to the top with gold nuggets. Then pour in as much gold dust as you can, filling up all the spaces between the gold nuggets. Now ……続きを見る
Proprietary audience development is now a core marketing responsibility.
Every company needs audiences to survive. They are where you find new customers and develop more profitable relationships. An……続きを見る
BE SEEN, BE HEARD. Just because you can write a book doesn't mean it will be seen or sold. This book can help you do both. Written specifically for indie authors by a corporate marketer, MaFIA will ……続きを見る
著者:Randall Rothenberg
出版社: Knopf Doubleday Publishing Group
発売日: 2013年02月20日
"For all the right reasons." "Cars that can." "What to Drive." "The perfect Car for an Imperfect World." Only one of these slogans would be chosen by Subaru of America to sell its cars in the recess……続きを見る
With an increasing number of Spas entering the market and with businesses in general closing their doors in droves these days, taking responsibility for the marketing of your Spa is more important t……続きを見る
List maintenance is one of the most important subjects in online marketing. Your list is your number one and most basic bottom level output for your promotions. It’s expensive and time consuming to ……続きを見る
Most radio advertising is bland, boring, poorly written, shoddily produced, offers little value for the advertiser’s investment, and insults the listener’s intelligence. But it doesn't have to be th……続きを見る
著者:Jimmy Cai
出版社: Stark Publishing
発売日: 2013年07月29日
There is 80+ traffic sources and this list was compiled over almost 3 years of trial and use. This traffic rolodex will save you many hours of searching and hard work.
There are some nice new adver……続きを見る
著者:Sam F. Ellis
出版社: KMS Publishing
発売日: 2012年10月16日
Throughout this book, newbie internet marketers will acquire priceless tips from two extremely successful Internet marketers who really are two of the Internets premier professionals. They’ve……続きを見る
Content is the key to having a great website that Google loves. Good fresh content that is accurate, informative, and current will bring people to visit and return.
If you run a site that allows com……続きを見る
I used to be where you are right now…staring at the screen…frantically looking for a way to add extra income to the family budget. Today, it feels like we live in a world where the bills come ……続きを見る
著者:Scott Walker
出版社: Scott Walker
発売日: 2015年05月21日
The account executive made TV advertising sound like a great way to take your business to the next level. But your head is spinning from all the jargon. And will it really help you produce more sale……続きを見る
Music, Movies, Meanings, and Markets focuses on macromarketing-related aspects of film music in general and on the cinemusical role of ambi-diegetic jazz in particular. The book examines other work ……続きを見る
Corporate marketing and corporate communications are topics that have grown in scholarly and practical importance in these last decades. Fields such as branding, marketing communications and public ……続きを見る
著者:Anne M. Cronin
出版社: Taylor & Francis
発売日: 2005年07月05日
Using a variety of print advertisements, this exciting and provocative study explores how the consumer is created by advertisements in terms of:
* Sex
* Class
* Race.
It also explores the figure of ……続きを見る
著者:Amanda Brooks
出版社: Golden Girl Press
発売日: 2013年09月16日
The notoriety of escorts on Backpage.com, Craigslist, and Eros Guide might give the idea that all there is to starting an Internet escort business is placing an ad online, on whatever escort adverti……続きを見る
The dominance of advertising in everyday life carries potent cultural meaning. As a major force in the rise of "image based culture," advertising spreads images that shape how people live their live……続きを見る
Getting website traffic is an important element of online marketing. But, equally important is getting the traffic to convert.
A steady stream of traffic is a good thing because then there is more p……続きを見る
著者:Mark P. Dean
出版社: KMS Publishing
発売日: 2012年10月08日
Set up the system and people will use it.
That’s what this book will help you with: a system that performs multiplication to help you build up, not just one, but multiple mailing lists so that yo……続きを見る
Are you ready to begin with a blank white canvas and a palate of possibilities to paint the brand of “YOU” you want the world to know? There’s a fine fanatical line between the insanity of technolog……続きを見る
著者:Andrea Hiott
出版社: Random House Publishing Group
発売日: 2012年01月17日
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a ho……続きを見る
Grow your business with postcards.
You may have heard that low-cost postcards can help build your business, but do you know ten different business models you can use to make that happen?
Some of the……続きを見る
What does advertising do? Is it the faith of a secular society? If so, why does it inspire so little devotion? Advertising, the Uneasy Persuasion is a clear-eyed account of advertising as both busin……続きを見る
著者:Royce Kirk
出版社: North Highland Publishing
発売日: 2013年11月04日
Many authors are taking advantage of the eBook revolution to get their books in front of the public. The problem is that lots of the public can’t see your book. In his book, “How to market eBooks” R……続きを見る
Adam Gray is a social media expert with 25 years of experience in marketing and has been working exclusively in social media since 1999. He is now recognised as one of the country’s top experts in t……続きを見る
Although “Scientific Advertising” was published in 1923, it is still as relevant today as it was 80 years ago. It is a must read book for anyone serious to improve his advertising skills. In “Scient……続きを見る