Advertising & Promotion 5

Scoring Points is the compelling and dramatic inside story, told from a project point of view, of how the Tesco Clubcard was conceived, launched and developed. It explains in detail how Tesco collec……続きを見る

Twitter in one of largest social media on the world. Many milions people using twitter, so twiiter is perfect place to make money. We will help you to teach step by step make money from twitter.続きを見る

This book is not written as a personal history, but as a business story. I have tried to avoid trivialities and to confine myself to matters of instructive interest. The chief object behind every ep……続きを見る

SEO or Search Engine Optimization can be really difficult to understand for novices and experts alike. It is made much easier when using the Wordpress platform content management system and in this ……続きを見る

影片文案╳社群文案╳海報文案╳電商文案╳品牌文案 不用擠進奧美，也能得到奧美「文案女王」的貼身指導！ 攻心且讓「文案不難」的訣竅首度公開。 　　●小馬宋說林桂枝：「隨口一說就是金句。」 　　●京東消費品事業部……続きを見る

Brand Management: Mastering Research, Theory and Practice is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity. Going beyon……続きを見る

Contents Introduction to Article Marketing What is Article Marketing? Importance of Article marketing What is Viral Marketing? How Viral Marketing Works? Scope and Importance of Viral Marketing How……続きを見る

Architects and engineers can build models to test their ideas - why not managers? In Game Theory in Management: Modelling Business Decisions and Their Consequences, author Michael Hatfield presents ……続きを見る

Public Relations Writing Worktext provides the fundamental knowledge and the basic preparation required for the professional practice of public relations writing. This textbook introduces readers to……続きを見る

Supera l'esame di certificazione Salesforce! Una guida completa con domande pratiche realistiche Vuoi migliorare la tua carriera nella forza vendita attraverso le certificazioni? Vorresti diventare……続きを見る

Effective advertising is, almost always, persuasive advertising, and while not all advertising seeks to persuade, in a competitive situation those who best persuade are those most likely to win. Thi……続きを見る

Every small business owner knows how hard it can be to spread the word about their business. Instagram is the key to getting the word out to over 700 million potential customers quickly and growing ……続きを見る

新媒體時代，行銷自我 消費心理、網路行銷、定價策略、廣告設計、品牌定位 建立網路時代廣告手法的靈魂思想 入門廣告的基本，進階行銷的祕笈 不花高價，即刻學會專業精華 廣告人、行銷企劃、網紅、社群小編、自媒……続きを見る

Music is so ubiquitous that it can be easy to overlook the powerful influence it exerts in so many areas of our lives - from birth, through childhood, to old age. The Social and Applied Psychology o……続きを見る

The breakthrough marketing strategy from the world's most innovative advertising agency One of the largest and most successful advertising companies in the world, Dentsu has pioneered a sophisticate……続きを見る

Despite the ubiquity of new forms of communication technology, press conferences remain a vital way for companies to share news. One size or message does not fit all and the content showcased must b……続きを見る

In recent years the brand has moved squarely into the spotlight as the key to success in the hospitality industry. Business strategy once began with marketing and incorporated branding as one of its……続きを見る

One of the country's leading activist curators explores how corporations and governments have used art and culture to mystify and manipulate us. The production of culture was once the domain of arti……続きを見る

Ensuring marketers and advertisers are aware of the laws and regulations of advertising is now more important than ever. If a campaign is found to be potentially offensive, harmful, or misleading, i……続きを見る

Sports marketing is one of the fastest growing areas of marketing communication. This book advances understanding in this emerging area. It presents sports marketing in a scholarly and comprehensive……続きを見る

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy t……続きを見る

More than 6,000 words and phrases that make the difference between "yadda-yadda-yadda" and copy that sells Looking for a better way to say "authentic?" Words That Sell gives you 57 alternatives. How……続きを見る

In this insightful new text, Cristina Ziliani and Marco Ieva trace the evolution of thinking and practice in loyalty management. From trading stamps to Amazon Prime and Alibaba 88 Membership, they p……続きを見る

While many books on advertising are written by people whose experience of the industry is either limited or else rather distant in time, Excellence in Advertising, has been created by a group of peo……続きを見る

“Tom is the David Ogilvy of cartooning.” --Seth Godin, author of Purple Cow From the birth of social media to digital advertising to personal branding, marketing has transformed in the past 15 years……続きを見る

hi guys please read this book to ensure that your art 続きを見る

Providing a fresh and innovative framework for the management of marketing communication processes, this textbook uses references to communication studies, cultural studies and critical management s……続きを見る

Two Marketing references you can bet your next promotion on. "Scientific Advertising" by Claude Hopkins was originally written in 1923 and is considered by many to be the greatest book on advertisin……続きを見る

Whether You've Created A Website Already Or Are Planning To Create One In The Near Future, You Know That's Only Half The Battle. The Other Half Is Getting Your Website Found In The Search Engines I……続きを見る

An article listing many cheap, easy and free ways to promote your business, ebook, product or service. As a bonus, when you buy this article, you get the report 'Where to get free stuff on the net' ……続きを見る