Advertising & Promotion 5

What Is The Easiest, Fastest, and Most Surprising Way To Become a Wealth Magnet? How can anyone use it--no matter who you are, where you are, or what you do? Why has every successful person in histo……続きを見る

日本頂級行銷人25年以上研究成果╳累銷400萬冊文案書集大成 2400例句+800字彙+定義+近似詞=最強爆賣文案 絕對能找到你想要的那一句 行銷、小編、簡報、賣場老闆好評不斷 人手一本，辦公桌上必備文案參考書 FB、YouT……続きを見る

影片文案╳社群文案╳海報文案╳電商文案╳品牌文案 不用擠進奧美，也能得到奧美「文案女王」的貼身指導！ 攻心且讓「文案不難」的訣竅首度公開。 　　●小馬宋說林桂枝：「隨口一說就是金句。」 　　●京東消費品事業部……続きを見る

The compelling new book by Richard Shotton, author of The Choice Factory. Every day, people make hundreds of choices. Many of these are commercial: What shampoo to pick? How much to spend on a bottl……続きを見る

一本讓你徹底洞悉行銷人思維與増強文案力的書！ 完整剖析科技內容行銷標竿──Apple的文案風格 行銷人就是「造王者」： 在前面既開路也擋子彈，是輔佐品牌稱王的第一功臣。 行銷人就是「媽媽桑」 ： 懂得聆聽、提供……続きを見る

Critical theory has a long history, but a relatively recent intersection with public relations. This ground-breaking collection engages with commonalities and differences in the traditions, whilst e……続きを見る

40年奧美集團策略功力 廣告鬼才葉明桂品牌心法全面公開 面對變化快速的市場及平台，掌握快速打造品牌的秘密 ★想讓品牌脫穎而出，背後的底層邏輯是什麼？ ★什麼樣的洞察，才能讓品牌讓人印象深刻？ ★如何精準策略，……続きを見る

This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely new chapter……続きを見る

This book describes the simple but effective methods that Elmer Wheeler has used in making two sales grow where only one grew before. The author is sales consultant for scores of prominent firms. He……続きを見る

First collected by his devoted family and colleagues as a 75th birthday present, The Unpublished David Ogilvy collects a career's worth of public and private communications - memos, letters, speeche……続きを見る

Here is the all-in-one compilation on how to harness the creative powers of your mind to achieve a life of prosperity. CONTENTS: The Richest Man in Babylon (George S. Clason) Think And Grow Rich (N……続きを見る

Copywriting For Beginners (No Experience Required!) Are You Ready To Master The Art Of Copywriting? If So You’ve Come To The Right Place! Copywriting in my eyes is literally an art, and the ‘Picasso……続きを見る

This volume presents selected papers from the 7th Annual Consumer Culture Theory Conference held at Oxford University in August, 2012. The 18 papers in the volume together capture the latest researc……続きを見る

為什麼能靠Instagram賣出商品呢？ 一起掌握正確答案吧！ 成功的Instagram行銷祕訣全在這本書裡 徹底公開小編必知的69項鐵則！ 　　本書主要談的是Instagram的運用。Instagram這項服務已於二○一二年被Facebook公司……続きを見る

Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today’s unprecedented disruption. As technology has conti……続きを見る

At its core, consumer insights research is fun. Fast paced, creative, and exciting, working in this field means constant interaction and engagement with people, concepts, and ideas. The work is dyna……続きを見る

How does advertising work? Does it have to attract conscious attention in order to transmit a ‘Unique Selling Proposition’? Or does it insinuate emotional associations into the subconscious mind? Or……続きを見る

Marieke de Mooij’s new edition of Consumer Behavior and Culture continues to explore how cultural influences can affect consumer behavior. The author uses her own model of consumer behavior to try a……続きを見る

Brand Management: Mastering Research, Theory and Practice is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity. Going beyon……続きを見る

hi guys please read this book to ensure that your art 続きを見る

SEO or Search Engine Optimization can be really difficult to understand for novices and experts alike. It is made much easier when using the Wordpress platform content management system and in this ……続きを見る

Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-Noël Kapferer and Vincent Bastien, provi……続きを見る

Twitter in one of largest social media on the world. Many milions people using twitter, so twiiter is perfect place to make money. We will help you to teach step by step make money from twitter.続きを見る

This book is not written as a personal history, but as a business story. I have tried to avoid trivialities and to confine myself to matters of instructive interest. The chief object behind every ep……続きを見る

In today's aggressive marketplace, listed companies can no longer rely on their numbers to do the talking. If companies can't communicate their achievements and strategy, mounting research evidence ……続きを見る

Providing a fresh and innovative framework for the management of marketing communication processes, this textbook uses references to communication studies, cultural studies and critical management s……続きを見る

Two Marketing references you can bet your next promotion on. "Scientific Advertising" by Claude Hopkins was originally written in 1923 and is considered by many to be the greatest book on advertisin……続きを見る

Although many people seem to think that writing effective copy for the web is easy, it isn’t. So if you want to ensure that your readers and your customers understand how your website works and wha……続きを見る

Linda Kaplan Thaler and Robin Koval have moved to the top of the advertising industry by following a simple but powerful philosophy: it pays to be nice. Where so many companies encourage a dog eat d……続きを見る

This is a must-read for any business owner or decision-maker. If you advertise on radio, this is the information that your radio rep won't tell you, and yet it's the information you desperately need……続きを見る